Vype – By British American Tobacco
Back in December 2012 BAT acquired CN Creative who are a ‘Bioscience’ company that produce Intellicig e cigs and Ecopure e-liquid with the aim to enter into the e cigarette market. The Vype electronic cigarette is the product they have released to the market.
Now it’s a bit of a strange one for me reviewing this e cig. As many smokers turned vapers will probably agree, one of the Big Tobacco companies producing e cigarettes just seems kind of wrong. The fact that there are also proposals that will restrict the sale of e cigs and ‘possibly’ play into the hands of the big corporate tobacco manufacturers is without doubt a massive concern not only for vapers but for the small businesses that have been the driving force behind this growing industry.
Having said that this is a e cig review site and I was interested to see what the product was actually like. I purchased all 3 of the e cigs they have on offer, all disposable, and I’m going to review the product as I would any other e cig product.
In the box / Presentation
The Vype e cigs come in individual plastic flip top lid carry cases that are small enough to carry in the pocket without getting in the way. Each colour coded to identify each flavour.
In the case you will find:
- 1 Disposable electronic cigarette
- 1 instruction sheet
The actual e cigarette itself as a whole is exactly the same size as a tobacco cigarette and feels very lightweight in the hand compared to other disposables I have tried. They have even gone so far as to wrap the battery in paper and use a ‘soft filter’. Their efforts of replicating a tobacco cigarette have paid off as this is by far the most realistic I have tried to date, red glowing tip included.
Whether the complete replica cigarette is a good thing though I’m not so sure, but if you were to look at the Vype e cig as a ‘Quit Smoking’ aid (which is what they will most likely be aiming for by 2016) then I guess it fits the bill to make everything as seamless as possible for smokers.
Onto the actual performance of the battery itself, as would be expected from such a small device, this doesn’t last long at all. It lasted me around 110-120 puffs before the light started blinking and no more vapour was produced. The Vype website states that the battery will last for around 130 puffs, so not far off the mark depending on your personal vaping habits and as we have seen from other e cig vendors no wild claims of 200+ puffs per e cig.
Having said that if you are a heavy smoker switching to e cigarettes and Vype was your first e cig then you are going to be disappointed. This could last you just half a day or even just hours depending on how much you are puffing away.
At £6.99 for one e cig it isn’t the best value out there. Again though, I doubt they are going down the cost saving route as being the main benefit when marketing the product.
Overall – The lightest e cig I have felt and the closest representation of a cigarette I have come across yet but the battery life as expected is very poor. It does however almost match up to Vype’s quoted amount of puffs (130) so it does do as it says ‘on the tin’ so to speak. Heavy smokers/vapers will go through these very quickly.
Vapour / Flavour
Vype comes with just three options (i purchased all three) designed to keep everything as simple as possible.
The Red is the Classic tobacco flavour in Bold 18.6mg nicotine strength, Blue is the Classic tobacco Regular flavour, same flavour as the Red but this time in a lower 12.5mg nicotine strength and Green is the Menthol flavour in Regular 12.6mg nicotine strength.
Each e cig, as mentioned before, comes in colour coded flip top boxes which are a quality design but does come across as overkill on the packaging especially as the e cigs cannot be bought separately to refill on their website meaning you could end up with a pile of fliptop boxes.
The e-liquid is made by Ecopure, a UK based company, and is made in their ‘Biosciecnce’ labs in Manchester in a ISO Class 8 Clean Room. Sounds impressive for sure although I’m not too sure what that is!
Onto the flavour itself
I have used Ecopure e-liquid in the past when reviewing the Intellicig XL and I found it to be one of the better tobacco flavours I have tried. I have to say that Vype didn’t disappoint in this department, the flavours are realistic with each one offering something that little bit different.
The Red Bold Tobacco flavour (18.6mg nicotine) gives a realistic tobacco flavour that gives more throat hit than the Blue Regular (12.5mg nicotine) due to the higher nicotine content.
The Blue Regular gives a nice smooth vape with just the right amount of throat hit for me. The Green Menthol flavour I found very easy to vape giving the familiar ‘ice’ hit in the mouth and a subtle throat hit. Again a nice smooth vape. All of the above also gave a very good vapour volume as well.
My personal favourites were the Blue Regular and Menthol.
Overall - Full marks for the flavours on offer, with the Blue and Menthol standing out for me, but this wasn’t so much of a surprise as I have always been a fan of the Ecopure juice.
Vype offer a 14 day return on their electronic cigarettes.
Vype are available through a free phone number (UK), email and are also active on Facebook and Twitter.
None that I know of so far, I will add one here if and when one becomes available.
Overall – If you skipped through everything!
The Vype e cig is without a doubt targeted towards the new e cig user and with the money the company have behind them it is inevitable they will reach that market in one form or another, whether it be online or in a bricks and mortar retail outlet, most likely both.
Basing my view solely on the product itself I would say that it is without doubt the most realistic looking ‘cig a like’ I have tried to date. Its lightweight, exactly the same size as a conventional cigarette and has a decent build quality. The fact that it is ‘realistic’ will be a big draw to new e cig users making the switch but there is one big (and important) downfall. The battery life is VERY short, lasting me just 110-120 puffs.
A moderate to heavy smoker making the switch will feel they are going through these disposables at a pretty fast pace and unwrapping a new e cig every few hours will not only get pretty expensive but very tiresome.
If you happen to be a light/occasional smoker that just needs that hit of nicotine every so often then these will be best suited to you.
The positive to be taken is that the flavours available are excellent as is the vapour volume produced and do give a very realistic vaping experience due to the Ecopure juice used so no issues on that front.
One of the other things I think that needs to be addressed is regarding by replacement e cigs. It would be nice to see an option where the e cigs can be bought separately without a plastic case included.
I already purchased the case, I wouldn’t see myself needing more than 2 cases if I were using these e cigs all the time. At the moment all the Vype bundle offers include a plastic carry case.
BAT entering the e cigarette market
BAT entering the electronic cigarette market, a market that is an alternative to the very product they sell to this day that hooked billions around the world, leaves a sour taste in the mouths of many. I know from readers here at ecigclick.co.uk that many e cig users won’t entertain a product from a big tobacco company and I can see why. But the fact that they are producing this product is very real and if looking at the positives BAT can and will introduce e cigarettes to a wider smoking audience. To me Vype seems to be a product to help smokers quit as it isn’t suitable as a medium/long term alternative due to the short life of the e cigarette.
This is what brings me to the conclusion that for those that are just looking for that ‘healthier alternative’ to deliver their nicotine rather than quitting altogether Vype will be just a short term solution, in effect acting as a gateway/introduction into the e cig world.
Very Light/Occasional Smokers
Not Recommended For: