France Launches Anti-Smoking – Pro Vaping Campaign
France looks like becoming the next European country to promote vaping as a healthy alternative to smoking.
This is a huge u-turn given the country renowned for putting the ‘je ne sais quoi‘ into cigarettes was anti the vape movement.
The Tabac Info Service – an arm of the French health department – has launched an anti-smoking campaign with the message that e-cigarettes can and do help people quit the cancer sticks.
A recent EU study back in 2014 showed that alarmingly the amount of people smoking in France had risen by 4% – bucking the trend in most European countries.
And with almost 80,000 French citizens dying from tobacco-related illnesses each year the Government even tried banning tobacco brands considered ‘too cool’.
New Pro Vaping Campaign Launches
Now the anti-smoking / pro-vaping campaign has launched with the message from Public Health France:
Electronic cigarettes can constitute a tool to help stop or reduce consumption of tobacco and also reduce the risk of developing serious illnesses such as cancer
France joins Belgium and of course England in promoting vaping as a healthier alternative to smoking and a sure fire way to get even the most ardent smokers off the habit.
The stance has been welcomed by vapers across France who have tirelessly campaigned for vaping rights and once again shows how the vaping movement can and does ‘politicize’ effectively.
The Tabac Info Service website is at the heart of the campaign and I have to say it’s impressive with hints and tips – videos – personal stories and even a downloadable app.
The Vaping Revolution Goes On!
Welcoming the new campaign Marc Michelsen – Vice President of the company behind e-cig brand Blu – said:
We hope that more European countries will heed this advice and take a serious look at the public health evidence in favour of electronic cigarettes as an alternative for traditional tobacco products.
We are confident that if they do, they will come to similar conclusions.
Whilst any good news around vaping or ‘vapotage‘ is to be welcomed and despite this shift in governmental thinking – it is still not possible to vape in public places or indeed anywhere where smoking is banned in France.
We are seeing the cracks in the anti-vaping lobby but the fight goes on.
Vive la Vapotage!
[my apologies for my terrible schoolboy French]