France Update View on vaping as a healthier alternative to smokingFrance Launches Anti-Smoking – Pro Vaping Campaign

France looks like becoming the next European country to promote vaping as a healthy alternative to smoking.

This is a huge u-turn given the country renowned for putting the ‘je ne sais quoi‘ into cigarettes was anti the vape movement.

The Tabac Info Service – an arm of the French health department – has launched an anti-smoking campaign with the message that e-cigarettes can and do help people quit the cancer sticks.

A recent EU study back in 2014 showed that alarmingly the amount of people smoking in France had risen by 4% – bucking the trend in most European countries.

And with almost 80,000 French citizens dying from tobacco-related illnesses each year the Government even tried banning tobacco brands considered ‘too cool’.

New Pro Vaping Campaign Launches

Now the anti-smoking / pro-vaping campaign has launched with the message from Public Health France:

Electronic cigarettes can constitute a tool to help stop or reduce consumption of tobacco and also reduce the risk of developing serious illnesses such as cancer

France joins Belgium and of course England in promoting vaping as a healthier alternative to smoking and a sure fire way to get even the most ardent smokers off the habit.

The stance has been welcomed by vapers across France who have tirelessly campaigned for vaping rights and once again shows how the vaping movement can and does ‘politicize’ effectively.

vapotage francais

The Tabac Info Service website is at the heart of the campaign and I have to say it’s impressive with hints and tips – videos – personal stories and even a downloadable app.

The Vaping Revolution Goes On!

Welcoming the new campaign Marc Michelsen – Vice President of the company behind e-cig brand Blu – said:

We hope that more European countries will heed this advice and take a serious look at the public health evidence in favour of electronic cigarettes as an alternative for traditional tobacco products.

We are confident that if they do, they will come to similar conclusions.

Whilst any good news around vaping or ‘vapotage‘ is to be welcomed and despite this shift in governmental thinking – it is still not possible to vape in public places or indeed anywhere where smoking is banned in France.

We are seeing the cracks in the anti-vaping lobby but the fight goes on.

Vive la Vapotage!

[my apologies for my terrible schoolboy French]


Neil Humber
I began vaping in 2012 and found it easy to give up a 40 per day roll-up habit! DTL: Lost Vape DNA75C BF - Dead Rabbit SQ - MTL: JacVapour Sandstorm DNA 75 + Savour RTA...Beater set-up Lost Vape DNA 250c and Reload RTA I'm a former journalist and now a writer and author.. I'm an Army veteran - adore dogs and never happier than with a good book on a beach.


  1. That’s awesome ? It’s great to see some countries are finally coming around! Now if we can just get the USA to follow them! Vaping has saved my life, seven+ people in my family have died from lung cancer, I just wish Vaping would’ve been around sooner?

  2. I really hope more countries follow England’s, France and Belgium steps. It is very difficult for us vapers everywhere, some countries have heavier laws than others but overall it’s difficult. Lets hope for the best.

  3. About time too! I’ve stopped smocking 4 (four) years ago thanks to vaping and I have no desire to return to smocking. Most anti vaping info is also false info.

  4. Good for France! Thanks for the interesting article! I smoked for about 20 years and it really did a number on my lungs and overall health.

  5. That’s great! Wish the USA, and rest of the world would do the same.
    Gives me hope that if we keep fighting for our right to vape we can maybe win.

  6. Wish they would just give up with trying to make it sound so bad. We are our own people let us do what we want.

  7. I hope that France made the first step and that other European countries follows her lead. It’s a shame what happened in Poland.

  8. Thanks for sharing this news!
    I didn’t know vaping was banned in public places in France, happy to hear they are moving forward now. I hope I can vape in restaurants etc. when I visit sometime. I always had the impression that vaping is better known and more accepted there than it is in Germany, where I live.

  9. Well it’s about time people and governments are waking up to the fact that Vaping saves lives! Fight the good fight and promote Vaping by being a good vaper everyone! VAPE ON!

  10. Sorry for bad english. I’d just like to share the common sense: vaping is not smoking. Everybody knows it. Probably the best is not get into your lungs anything but air. Anyway, vaping could be for many people the health in front of smoking.


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