ROK Universal have now discontinued this product –Check out our guide on the best e cigarettes to see what we rate as the top rated vape devices currently available.

A ROK Icon?

ROK are continually looking at how they can improve on their already solid electronic cigarette product line. One great example of this is their recent new addition, the ROK Legend.

The Legend not only replaced the ROK Star e cig but improved on it as well. So when The ROK Icon arrived through the post I was looking forward to see where they had gone with their ‘mini e cig’ offering.

Just so everyone is clear, we did receive the ROK Icon starter kit free of charge for review purposes. As always our thoughts and opinions are our own.

ROK Icon ReviewIn the box / Presentation

The ROK Icon comes in a nice compact black presentation box with the distinctive ROK branding.

Inside the box you will find the following neatly presented:

  • 2 Automatic Batteries – 140 mAh
  • 6 Cartomiser refills
  • PCC
  • USB Charger

PCC & Battery/Responsiveness

The ROK Icon is a ‘cig-a-like’ device that basically means it is designed to resemble the looks and size of a cigarette. In this case the two batteries supplied come complete with raised rings around a white body. The actually size of the battery with the cartomiser attached isn’t too far off the real thing as you can see from the comparison photo.

ROK E Cig vs Cig Comparison

The tip of the battery glows blue so as not to be confused with the real thing. The actually quality of the battery is good, it has a nice handle to it and a solid feel.

The power of the supplied batteries is 140 mAh, the one thing that you must keep in mind if you’re going for a mini ‘cig-a-like’ e cigarette such as this is that battery life is going to be a bit of a let down. Not just with ROK but with any brand. As a moderate vaper I was having to recharge the battery every 1.5-2 hours.

Not the best by a long shot but this is the reason a Portable Charging Case is supplied. The PCC allows you to have the batteries rotating on charge when you are on the move. Which should in turn cut down on your chances of being left in the lurch without a working e cigarette.

rok icon e cig battery

There was one slight issue I was finding when using the ROK Icon batteries, I found that the battery carried on for a second when I had stopped taking a drag. The only problem I can see with this is that more e-liquid will be vapourised and the battery life may be affected further. Either one not ideal.

Speaking of the PCC…

ROK have released a few kits with a portable charging case, their first attempt was the ROK Original kit which was decent enough for the time it was released. Things moved on quickly with e cigarettes though and they soon improved on this with the ROK Jet Black kit and lately the kit on review here, the ROK Icon.

ROK Slimline PCCThe ROK Icon PCC is their slimmest to date and as all PCC’s should be designed to do, it slips in and out of pockets nice and easy and is slim enough not to feel like it’s getting in the way. There is a smooth rubberised coating to the case that feels good in the hand, as PCC’s go that resemble cigarette cartons this is definitely one of the better ones.

ROK Icon PCCIt’s not all about the looks though, the PCC also does a good job charging the batteries and is very straight forward to use. One battery can be charged at a time but the pack itself can charge up-to 6 batteries before it needs to be plugged into a power source to get it ready to go again.

The case can fit one charging battery, a fully made up e cigarette (battery +cartomiser) and 3 spare cartomisers which should be enough to keep most vapers going all day.

Charging as mentioned is a simple affair, simplypush the battery down into the correct slot, the tip of the battery will blink a few times and the lights on the bottom of the pack will indicate the progress. Once the lights go out the battery is charged.

ROK Universal PCCThere are 3 light bars on the left (as can be seen in the image on the right) that indicate the e cig charge and 3 to the right that indicate the remaining power left in the PCC.

When the time comes to replace the ROK batteries, they are available on site. As their website stands at the moment there are no replacement PCC’s available to buy separately.


For new vapers out there expect e cigs of this size to have a pretty poor battery life. The PCC is of course a must as is 2 batteries which the Icon kit comes with. The PCC itself looks great, feels great and is very portable, one of the better ones on the market. The only issue I was finding was the batteries didn’t shut down immediately after taking a drag which could, on a whole, use up more e-liquid.

Vapour / Flavour

The ROK Icon comes with three tobacco cartomisers and three flavoured cartomisers, cherry, vanilla and coffee. ROK Icon Cartomiserts

The first flavour I tried was the Original Tobacco which I found to be decent, the throat hit was just right for my tastes and the vapour volume was good. I was getting a very smooth, flowing draw with this cartomiser as well so no primer drags were needed to get the e-liquid heating up and producing so all good there.

The second flavour was the Cafe Cino, I have not really found a coffee flavoured e-liquid that hits the mark for me yet and this was no different. It tasted more like the coffee flavoured chocolates that come in a Quality Street variety box and I’m not a huge fan of them either. The vapour volume and throat hit were just OK on both counts.

The third flavour was their Very Cherry, this is more of a sweet cherry flavour which I found to be good. There wasn’t too much throat hit with this but the vapour volume was satisfying enough.

The last flavour in the pack was the Vibrant Vanilla, this for my taste buds was my least favourite.

Again it has to be noted that I’m not a huge fan of vanilla flavours on their own. I don’t mind a hint of it here and there but this for me was a touch on the sickly side. Vanilla fans I’m sure will have a different opinion on this though.

When it comes to buying refills ROK they are sold in packs of 10 and 30.


The Original Tobacco and Cherry were my picks from the flavours in the pack, I didn’t get on very well with either the coffee or vanilla. Taste is as they say a subjective thing though!


ROK offer a 7 day return on unused and unopened product. Take a look at their website for up to date T&C’s!

Customer Service

ROK Universal have always been very responsive when I have spoke to them via email. They can also be contacted by phone and are active on Facebook and Twitter.

Overall – If you skipped through everything!

As ‘cigalike’ mini e cigarettes go, ROK is definitely one of the better brands, its only Vapour2 Cigs, Jacvapour and Epuffer that really focus on this type of electronic cigarette and do a good job of it.

The good thing about ROK though is that they also produce the bigger ‘performance’ e cigarettes so if you feel the need to move and are happy with the brand then you can of course just upgrade. 

The Icon PCC I have to say is also one of the better designed cases available out there and really is easy to carry around in your pocket or bag.

While taste is subjective I wasn’t blown away by their flavours, the tobacco was by far the best with the other cartomiser flavours being for me personally average to poor.

On previous tests though I have found ROK E-Liquid to be very good when bought in bottle form.

The only issue I found is that the battery carries on for a second even when I am no longer taking a drag. Not sure if this will use up more e-liquid quicker but it seemed a little strange. 

Bottom line is if you are definitely wanting a small ‘cig-a-like’ electronic cigarette then this will be a good choice for you. If however you are a very heavy smoker making the switch then I would look at an e cig that has a higher battery capacity such as the Apollo Ohm Go.

I've been vaping since 2010 and been cigarette free ever since. Ecigclick was started to take a closer look at the mixed bag of e cigs that were available at the time. We have gone from a handful of reviews in 2010 to now covering a huge range of vaping gear with over 100 reviews and counting today with the help of the great review team we have here! I'm available on the blog most days, if you have any questions just use the contact tab and I'll get right back to you! Vape on...


Please enter your comment!
Please enter your name here