Press Release
Birmingham, UK – May 9–11, 2025 – Hangsen, a global leader in the vaping industry, made a striking appearance at Vaper Expo UK 2025 in Birmingham, captivating attendees with the launch of its innovative COLOURIST EDITION series.
The debut reinforced Hangsen’s reputation as a pioneer in flavour innovation and industry-leading vapour technology.
COLOURIST EDITION: Data-Driven Flavour Innovation
Hangsen’s groundbreaking COLOURIST EDITION represents a systematic evolution of the first-generation BAR SALTS concept, engineered through comprehensive analysis of UK-led European flavour trends.
This advanced series recalibrates the sensory matrix with scientific precision—optimising the proportional interplay of sweetness, cooling, aroma, acidity, nicotine sensation, and throat hit to deliver a more nuanced yet impactful vapour experience.
The modular architecture of four chromatic sub-lines (Blue, Red, Purple, Yellow) translates visual inspiration into multidimensional taste profiles, while preserving the bold intensity that established the BAR SALTS category.
Leveraging Hangsen’s proprietary flavour trend database and localized flavour library, the collection synthesizes 12 quarters of European market intelligence with UK-specific flavour elements from classic candies and beverages.
Driven by data-led innovation, COLOURIST EDITION captures and responds to evolving consumer preferences with speed and accuracy, reflecting Hangsen’s foresight and leadership in flavour development.
Strategic Brand Showcase: Demonstrating Full-chain Capabilities
Alongside the COLOURIST EDITION launch, Hangsen proudly presented its owned brands—Atom and Bar Fuel—demonstrating the company’s multi-brand strategy and market adaptability.
The booth also highlighted Hangsen’s white-label solutions, offering tailored solutions for global partners. An interactive spin-the-wheel game attracted significant engagement, enhancing brand visibility and audience interaction.
This exhibition underscored Hangsen’s comprehensive capabilities as a full-chain vaping solution provider—from in-house brand development to OEM services—strengthening its position as a one-stop partner for innovation, compliance, and market-ready products.
Customer-Centric Approach for Sustainable Industry Growth
Hangsen remains committed to empowering partners through product excellence, manufacturing prowess, regulatory compliance, and market intelligence.
Moving forward, the company will continue to foster industry collaboration, driving the vaping sector toward greater professionalism, health consciousness, and sustainability.
About Hangsen
Hangsen’s world-class manufacturing facility in Dongguan, China spans 30,000 square meters and includes a 6,000-square-meter pharmaceutical-grade cleanroom.
With an annual capacity exceeding 6,000 tons of bulk e-liquid and monthly output of over 8 million finished bottles, Hangsen is equipped to serve global demand at scale.
As a one-stop OEM provider, Hangsen offers integrated services across global flavour trend analysis, modular product development, regulatory compliance, digitalized supply chain management, and brand marketing support.
Backed by the HRI Research Institute, CNAS-certified laboratories, and experienced flavourists, Hangsen enables partners to build competitive, best-selling products with speed and precision.
For inquiries, contact us at: e-liquids@hangsen.com
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