Press Release
IVG’s original 2400 4-in-1 has won the ‘Innovation of the Decade’ award at the Vapouround Global Awards, recognising it as one of the most forward-thinking products in vaping over the past ten years.
The award recognised the breakthrough disposable format launched before the UK’s 2025 ban.
Since then, the device has been re-engineered into a reusable system with replaceable pods, staying true to its original design while meeting new legal requirements.
The standout feature? Four flavours. One device. Fully legal in the UK.
The 2400 gave vapers their first big puff option that complied with TPD regulations, offering extended use, flavour variety, and reduced waste in one compact unit.
A Vapouround spokesperson said:
“The 2400 4-in-1 is more than a device; it’s a milestone. As the UK’s first fully legal big puff
product, it broke new ground and reset the standards for what a disposable vape can be, both legally and functionally.”
IVG products were runners-up in two more categories:
- ’Best Shisha Product’ – 2400 4-in-1 Starter Kit (Shisha Edition)
- ’E-Liquid of the Year’ – IVG 6000 Cherry Chew
A device built for the future
Originally a single-use product, the 2400 4-in-1 has been reimagined as a reusable pod system, showing what’s possible when compliance meets creativity.
Each device houses four pre-filled 2ml pods, allowing vapers to easily rotate flavours without swapping hardware. No mess, no hassle.
It’s a simple idea executed well, and that’s what made it stand out at Vapouround’s 10th anniversary awards, which spotlight products that drive innovation in the industry.
Adapting to a changing market
While the award celebrated the original disposable 2400, its evolution into a reusable product shows IVG’s commitment to long-term innovation.
With disposable bans implemented in June in the UK, products like the 2400 are already leading the shift. The device was disposable before the ban, but IVG re-engineered it into a system with replaceable pods.
IVG says it supports the UK government’s stance on reducing waste and youth access, something they’ve factored into the device’s durability, sustainability, and legal compliance.
IVG’s take on the win
Rhett Morrissey, Marketing Manager at IVG, said:
“The 2400 4-in-1 shows how innovation can solve real problems. We wanted to create something that worked for users, aligned with regulation, and moved the industry forward. This award proves we’re on the right path.”
“Our goal is to give adult smokers a better, longer-lasting alternative without compromising on flavour or performance,” Morrissey added.
Why it matters for vapers
For users, this isn’t just another award; it’s a sign that the market is evolving, and devices like the 2400 are setting the tone.
It’s about convenience, choice, and performance, all while staying within the lines of what’s legal and responsible.
Founded in 2016, IVG is a UK-based vape brand known for flavour innovation, compliance-first design, and offering smarter solutions for adult smokers.
Devices and e-liquids are stocked at nationwide retailers.
Media Contact:
IVG, New City House, Floor 6 & 7, 57–63 Ringway, Preston, Lancashire, PR1 1AF
www.ivapegreat.com | 01772 217000 | d.dallman@ivgeliquids.com
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