According to a few of the main UK newspapers a survey has been conducted on the vape habits in the UK.

The survey was conducted by “OnePoll” by the Vuse (was Vype) vape brand and it questioned 500 vapers over 18 in the UK during June 2022.

An interactive “clickable” map is here on this link – click on the locations for more details – a Non interactive version is below!

Vaping habits uk
Image courtesy of SWNS Digital

Where Is The Vape Capital Of The UK?

Not surprisingly it is London! Apparently vapers there get through an average of 9 bottles of e-liquid a week. But the size of those bottles is not specified?

Also Londoners spent an average of £48 a month on e-liquid – with Tobacco, Mango and Fruit flavours being the most union jack

The West Midlands is the area which uses the most Disposable Vapes with 84% of vapers in this area having tried them.

The poll recorded that 41% of respondents see vaping as less risky than smoking. 37% prefer to vape as it smells nice than smoking and 36% consider vaping to be cheaper.

Popular Flavours

Strawberry vape

The top 10 of popular flavours in the UK are…

  1. Strawberry
  2. Berry
  3. Mint
  4. Tobacco
  5. Cherry
  6. Mint Tobacco
  7. Apple
  8. Vanilla
  9. Mango
  10. Melon

The interactive map breaks down into several regions with further information which I will cover below…

The following images are courtesy of SWNS Digital.


scotland vape habits 2022

According to the survey results the Scots prefer Tobacco, Mint and Vanilla vape flavours and around 37% will buy their supplies online.

North East

north east vape habits 2022

In the North East the flavours preferred are Tobacco, Mint and “Neutral”. I have no idea what a Neutral flavour is.

Over half of these vapers like to buy their e-liquid online.

North West

north west vaping habits 2022

In this region they are very fruity! The preferred flavours are Strawberry, Berry and Cherry.

There are less online purchases as 59% buy their supplies in person.


yorkshire vaping habits 2022

Yorkshire vapers have a mixed palette with Mint Tobacco, Apple and Tobacco flavours dominating.

There is an even split between those who purchase from shops and online.

East Midlands

East Midlands Vaping Habits 2022

The East Midlanders favour Berry, Mint and Tobacco vapes and there again is a pretty even split between buying online or in shops.

West Midlands

west midlands vape habits 2022

Now we are on to my neck of the woods and apparently we like Mint, Strawberry and Melon flavours the most.

A lot more people buy online than in shops for some reason? I know locally parking and access to stores in the car are an issue – so perhaps that is why? Especially in the large city centres such as Birmingham and Wolverhampton.

Also there are some rural areas which are quite isolated which may not have access to many vape stores.


Wales vaping habits 2022

Well the Welsh are fond of traditional flavours like Tobacco or Mint but are also partial to a bit of peach.

The split between online and shop purchases is again even.

East Anglia

east anglia vaping habits 2022

The residents of East Anglia prefer a sweeter vibe, with Cherry, Strawberry and Caramel being their favourites.

Double the amount of people buy online compared to in person.


london vaping habits 2022

Tobacco is the most popular flavour with those in the capital, followed by Mint and my least favourite Mango.

More people visit vape stores for their supplies than buy online. I suppose there will be a lot more stores to choose from.

South East

south east vaping habits 2022

Vapers here are another fruity bunch with Strawberry, Berry and Vanilla topping the charts.

A surprisingly high percentage of people (55%) buy their supplies in person from a store!

South West

south west vaping habits 2022

The south seems to be a haven for fruit based vapers with the Cherry and Berry flavours being prominent. Again there is mention of “Neutral” – which I haven’t a clue about?

Also like the South East a large proportion buy from shops rather than online.

Northern Ireland

northern ireland vaping habits 2022

The vapers here have a mixed palette including Strawberry, Tobacco and Fruit Mint flavours.

An equal split is recorded between buying in store and online.


According to the survey the top flavours for the UK are Strawberry, Berry and Mint.

Yet again proving that “Flavours Matter” to vapers.

Also a statistic which is close to home for me is that 2 in 5 vapers stick to the same flavour. I am totally in that group!

As to the numbers of people buying online rather than in store, I assume that depends on the availability of vendors in that particular area. In Shropshire for instance the larger towns are awash with vape stores, but when you go further out into rural areas buying online is a better option.

I have tried to find more details on the Vuse website – but there is nothing at the moment!

Do you agree with the findings? Let me know your thoughts in the comments below!

My name is Michelle - I am 46 and an engineer and Technical Author by trade. I started vaping many years ago in the days of Tornado tanks, Ego batteries and Variable Voltage. My journey in vaping began again a few years ago and have started to move up in the shiny shiny gadget department and love vaping! I have finally stopped smoking as of June 2019 and that is all thanks to vaping! 20mg Nicotine Salts are my hero! Oh and I am partial to a nice pod mod!


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