An appeal by Mark Oates, founder of We Vape.

A TARGETED community is a united one.

And today I call on the millions of vapers victimised for using a tool that has saved them from the horrors of smoking to stand together against the latest government broadside.

Proposals for a tax on vaping were announced during Jeremy Hunt’s March 6 budget.

It was revealed “the government is introducing a new duty on vaping and increasing
tobacco duty from October 2026, raising revenue to support public services like the NHS.”

This will generate £445 million in revenue annually, we are told.

The price of the strongest liquids (≥11mg/ml) will rocket by 143%. Weaker liquids (≤11mg/ml) will go up by 98% and nicotine-free liquids by 48%.

It means a 10ml bottle of 20mg nicotine salt strength will increase from £3.99 to £6.99.

For many smokers, this is enough to further dissuade them from making the switch.

For the public – including smokers – it also suggests vapes are as dangerous as cigarettes because tobacco duty was ramped up over the years as the health implications became clear.

As we know, there is no comparison between vaping and smoking in terms of safety – the former helps you escape the latter, which kills you.

There is a real danger this tax will cause vapers to return to smoking while fuelling the moral panic we see around e- cigarettes.

Crucially, there is a public consultation running until May 29.

An overwhelming rejection of these taxes by the vaping community is vital to not only persuade the government to rethink these plans but put our position on record.

Please get your voice heard – respond to the consultation.

The form is at the bottom, here, and should be emailed to vapingproductsduty@hmrc.gov.uk

Explaining to the Government how the price of vaping being increased so dramatically would have hindered you quitting smoking and will do so for others in future will go a long way to help. As will pointing out the effect on taxing vaping so heavily will have on you and your family during a cost of living crisis.
Shell Ecigclick Photo
Michelle Jones

My name is Michelle - I am 48 and an engineer and Technical Author by trade. I started vaping many years ago in the days of Tornado tanks, Ego batteries and Variable Voltage. My journey in vaping began again around 2016 and have been interested in the topic ever since. I finally stopped smoking as of June 2019 and that is all thanks to vaping! 20mg Nicotine Salts are my hero! Oh and I am partial to a nice pod mod and Bubblegum e-liquid! I have enjoyed writing for Ecigclick since 2017 and love being part of this great team! My passion for Tobacco Harm Reduction has also led me to becoming a Trustee for the NNA (New Nicotine Alliance) aiding in Advocacy

My name is Michelle - I am 48 and an engineer and Technical Author by trade. I started vaping many years ago in the days of Tornado tanks, Ego batteries and Variable Voltage. My journey in vaping began again around 2016 and have been interested in the topic ever since. I finally stopped smoking as of June 2019 and that is all thanks to vaping! 20mg Nicotine Salts are my hero! Oh and I am partial to a nice pod mod and Bubblegum e-liquid! I have enjoyed writing for Ecigclick since 2017 and love being part of this great team! My passion for Tobacco Harm Reduction has also led me to becoming a Trustee for the NNA (New Nicotine Alliance) aiding in Advocacy

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