Press Release

Beyond nicotine satisfaction and cloud chasing, vaping is very much an exploration of our perception and appreciation of flavours. How we perceive flavour is quite complex.

From the perspective of taste, there are 6 flavours that can be categorised:

  • sweet
  • sour
  • salty
  • bitter
  • pungent
  • astringent

Not just linked to our tongue, flavour is also something you can smell. According to the NIH, humans can distinguish more than 1 trillion scents. It goes without saying then, that in improving refillable vaping devices, we are also pushing the frontier of flavour delivery.

From the invention of the first vaping device until now, flavour has become an essential part of the vaping experience.

Flavor-1In the early age of vaping, the main focus was on creating bigger clouds. There wasn’t much focus on flavour beyond sweetness. Nowadays, vaping is more than just cloud chasing. Vape juice has expanded to a wide array of flavours, ranging from tobaccos, to fruits, candies, desserts, menthol, and everything in between.

However, while the vape juice provides the flavour, the vaping device is the key to unlocking and delivering it in the form of flavourful vapour.

Flavour is the art of temperature

For years, scientists have been exploring how to fully unlock the full potential of vaping flavour.

Dr. Yu Zhou, a scientist from SMOORE Lab, said,

“We’ve collected and tested thousands of liquids from the market just to discover how vaping devices can deliver the best flavour. We’ve come to some interesting conclusions from our research, but most importantly, we can say that flavour is the art of temperature.”

Dr. Zhou has been working for years for SMOORE’s sub-brand, VAPORESSO, to continuously improve temperature control and its products’ flavour delivery.

“All vape devices from the beginning of vaping til now share the same basic heating mechanism. This includes some kind of storage for the e-liquid, a heating coil and a wick. When you heat up the coil in a device, the heat will vaporize the e-liquid from the wick, delivering it to the user. Typically the range that users tend to vape at exists anywhere from 100°C – 315°C. But at the lower end of this range the vapor and subsequent flavour is pretty weak, and at the higher end puffs are harsh and the flavour can degrade from the PG breaking down into formaldehyde.”

Dr. Zhou continued.

“There exists a smaller temperature range in between these extremes- the ‘sweet spot’ if you may- in which users will experience ideal flavour delivery that is strong, and gives an accurate representation of the e-liquid’s flavour profile while remaining smooth. After thousands of tests with thousands of flavours from different manufacturers, we found that the zone of best flavour expression exists between 200°-260° C, depending on the juice.”

Flavour delivery

“With the recently developed COREX technology, we hope to solve the problem of inconsistent heating and flavour delivery. Using a new MORPH-Mesh coil design with a greater surface area for heating, a larger ratio of the coil can reach the optimum flavour delivery temperature. For users, this translates to bigger, more flavourful clouds.”

VAPORESSO Morph-Mesh (left) and traditional mesh(Right)

VAPORESSO Morph-Mesh (left) and traditional mesh(Right)

Flavour consistency

You might have experienced that perfect flavour before, just to have it degrade over time as the cotton core loses its ability to retain liquid. While a step up from older silica-based wicks, organic cotton wicks still suffer from significant liquid retention degradation over time. Unfortunately, to find a cotton that sidesteps this issue, we have to go back to the drawing board.

“We’ve checked all cotton materials in the market, but couldn’t find any that fit our requirements. So we decided to make one of our own.”

Dr. Zhou said. In adopting the industry’s first 3D spunlace process, Zhou’s team succeeded in making a patented COREX cotton wick. Comprised of microfibers which give it a cloud-like fluffy texture and greater surface area, COREX cotton abstracts e-liquid more efficiently, thoroughly, and evenly compared to standard cotton wicks.

“According to lab tests, the COREX cotton’s flavour retention is 40% higher than that of traditional cotton, and has a service life 20 % longer than that of a traditional cotton core. For users, this means every puff carries the same flavourful punch, even after longer use.”

Said Dr. Zhou.

COREX cotton versus traditional cotton


Leaking corrupts flavour

Most have experienced it. Sometimes that puff comes with that extra spicy, weird flavour, you never want to taste.

Of course we’re talking about those unfortunate instances where device leakage results in oil being inhaled directly into the user’s mouth. While the flavour from vape juice can be pleasant in its vapor form, it can be overwhelming in its liquid form.

While 100% leak protection is still a work in progress, several vape manufacturers have improved upon this issue, introducing several of their own proprietary leak protection technologies in recent years.

COREX in practice

“So far, we’ve managed to implement COREX technology in VAPORESSO’s LUXE X kit.”

Said Dr. Zhou.

“From our lab tests, we can already see marked improvements, including a 50% increase in vaporization efficiency ratio, a 50% increase in flavour and vapor reproduction, and a 50% jump in pod lifespan.”

In the past 2 decades, vaping tech has been advancing at breakneck speed. As the next generation of vaping development is upon us, what new advancements in the frontier of flavour can we expect? Whatever it may be, it will certainly be exciting to see.

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Ecigclick Team

Ecigclick covers all the latest in vaping. The team have a combined vaping experience of over 70 years. We have personally tried and tested over 2000 vape products and aim to help you choose the right vape for your needs, whether you are a beginner or looking for a more advanced experience.


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