New on the scene is the IUOC Heating Kit.
This is made by the brand Shenzhen Yukan Technology – which I haven’t heard of either.
IUOC according to the website stands for “I Use Ordinary Cigarette”.


The IUOC device however says it will use standard tobacco cigarettes and heat those – which should be cheaper than buying the Heets.

Heat not Burn products are very controversial and their safety and marketing tactics are still on rocky ground.
But this could be an alternative which may be attractive to smokers.

The colours I have seen for sale are Black, Red and Silver.
Kit Includes
- IUOC Kit 2900mAh
- Drip cap
- Smoke metal accessories
- Cleaning Tools
- USB Cable
- User Manual
IUOC Heat Without Burning Kit Specs
- Brand new heating device for common cigarette instead of burning it
- 2900mAh large capacity, durable for 10 cigarettes
- Multiple protection and fast charge
- Magnet bottom case, convenient to use
- More than 30 kinds of patents guaranteed
- Heating temperature: 350°C
- Material: Aluminium alloy and Plastic
- Output Power: 13W
- Battery capacity: 2900mAh
- Charge Current: 2A
- Charge time: 2 hours
- Size:26.5 x 47.5 x 127 mm
- Colour: Black, Red, Silver
The price of this has just made me drop my drink!
Yep its expensive, however this is a similar price to its rival the IQOS – but with the IUOC you can use standard cigarettes not pricey Heets inserts.
I am not sold on this kit, but it could be good for people who want an alternative.
What do you think? Let me know in the comments below!







This will definitely NOT work in UK where the cost of a packet cigarettes is triple than the rest of Europe. Example, Marlboro Gold £13.40. However a packet of Heets is £5 and iqos offer trials for £29 for a Dual.
Go figure.
(August 2022)