Press Release
London, 28 May 2026 — Riot Labs has launched Kuro // 黒, a premium UK-manufactured e-liquid range that deliberately rejects the bright packaging and predictable profiles dominating the 10ml category.
The eight-flavour collection arrives in matte black bottles with neon accents and kanji typography, carrying the unapologetic tagline: “NOT FOR EVERYONE // 当然. You’ll either get it or you’ll go back to strawberry.”
Kuro spans two formats under one brand — 10ml nicotine salts (5mg, 10mg, 20mg) for MTL pod users and 100ml shortfills (0mg) for sub-ohm vapers.
Each flavour delivers a different Japanese influence never seen before on UK shelves: Kakigori Blood combines blood orange with shaved ice and sweet syrup, while Matcha Latte delivers sweet matcha, condensed milk and vanilla.
“Walk down any 10ml aisle and you’ll see the same bright bottles, the same safe flavours, the same lazy design work,”
said Matt Crann, Sales Director at Riot Labs.
“Kuro exists for vapers who’ve outgrown that. We’re not trying to please everyone — we’re targeting people who want their e-liquid to reflect some actual sophistication.”
The range marks the first brand to emerge from Fantasia Flavour House, Riot’s in-house flavour development facility, and deliberately targets both ends of the vaping spectrum under unified premium positioning.
While most premium e-liquids focus solely on shortfills, Kuro recognises that MTL pod users also crave elevated experiences.
Available exclusively at rioteliquid.com/kuro from 28 May 2026, with selective retail distribution to follow.
Kuro launches with eight flavours with a Japanese twist:
- Kakigori Blood — Blood orange, shaved ice, sweet syrup
- Ryu Berry — Dragon fruit (pitaya), lychee, blackcurrant
- Matcha Latte — Sweet matcha, condensed milk, vanilla
- Sakura Nights — Dark cherry, sakura (cherry blossom), crushed ice
- Tokyo Mule — Zesty lime, spicy ginger, crushed ice
- Umeshu Plum — Japanese plum (ume), brown sugar, green apple
- Akiba Grape — Japanese grape (kyoho), blackcurrant, ice
- Momo Fuji — Japanese white peach, Fuji apple, shiso leaf, crushed ice
- All eight flavours are available in two formats, both UK-made:
- 10ml nicotine-salt in 5mg, 10mg and 20mg, TPD-compliant.
- 100ml shortfill at 0mg, designed for sub-ohm devices, with Riot nic shots sold separately.
About Riot Labs:
Riot Labs is a British vaping company on a mission to change the status quo of smoking cessation. Founded and headquartered in the UK, Riot manufactures its e-liquids through Fantasia Flavour House, its in-house flavour development operation.
The company’s portfolio includes Riot X, Riot Bar Edtn, Riot Classics and KURO. Through its Riot Activist campaigning arm, Riot fights misinformation and disproportionate regulation that would harm adult smokers’ right to switch to less harmful alternatives. Riot is a member of the UKVIA. For more information visit rioteliquid.com.
Press contact
David Donaghy — Head of Brand & Marketing, Riot davidd@bemoreriot.com
Trade enquiries
Matt Crann — Sales Director, Riot mattc@bemoreriot.com
