Top Selling Vape Brand SKE Shows Commitment to Compliance by Joining the UKVIA

Press Release

Leading global vape brand SKE has joined the UK Vaping Industry Association as a full member to demonstrate its commitment to uphold the very highest standards of regulatory compliance.

In joining the UKVIA it has agreed to uphold ten core principles which includes robust procedures to guard against underage sales, full compliance with all legislative and regulatory requirements and only marketed products to smokers, vapers and consumers of other nicotine products.

Shenzhen SKE Technology’s chairman Dong Shenen said:

“The UKVIA insists on the very highest standards from its members while working incredibly hard, both at in the UK and abroad, to fight for fair and proportionate regulation.

The vape industry must do more to address the issues of youth uptake and environmental concerns and the UKVIA is working hard in these areas as evidenced by its Greenprint for Sustainable Vaping and calls for a retail licensing scheme backed up by up to £10,000 fines per instance for retailers caught selling to minors.

We are fully aligned with the aims and objectives of the UKVIA and are absolutely delighted to have been accepted as members. We look forward to working with the entire membership to help ensure that the UK industry continues to uphold the highest standards so that we can continue to give adult smokers a far better alternative to cigarettes, improve the health of the nation and help the Government achieve its smokefree ambitions.”

UKVIA Director General John Dunne said:

“As the largest trade body representing the UK vaping industry it’s vital that we have the biggest players on board, set high standards for membership and are here to help guide companies to achieve those standards.

SKE has grown significant market share in the UK market and have demonstrated a commitment to this end. We look forward to working with them as we promote best practice for the entire industry.

As we heard during the recent UKVIA Forum in London, all eyes are on the industry to see how we tackle environmental and youth issues and the Government wants to see positive action in these two very important areas.

The debates at the Forum tackled these issues, and many more pressing topics, head on and we are very fortunate indeed to have such an active and committed membership from all sectors of the industry who want to see it continue to flourish and thrive.”

SKE has recently released a new version of its best-selling SKE Crystal Bar closed pod system, the SKE Crystal Plus Airflow Adjustment Edition, in response to consumer demand.

In January it will launch its first eco-friendly SKE KLAX disposable product line, made from 100% biodegradable kraft paper and designed for easy disassembly where the batteries and pods can be efficiently recycled after use.

All full members of the UKVIA agree to upholding the following core principles:

1. To be an advocate of the public health opportunity that vaping presents as a less harmful alternative to smoking.
2. To never sell vaping products to anyone under 18 years old and apply a ‘Challenge 25’ policy in all retail environments.
3. To ensure all retail staff are fully age aware trained.
4. To ensure robust processes are in place and adherence to the UKVIA Minimum Standard for online sales to prevent sales to anyone under 18 years old.
5. That products, product descriptions and advertising must not be directed at people under 18 years old or designed specifically to appeal to people under 18 years old.
6. That vaping products should only be marketed towards smokers, vapers and consumers of other nicotine products.
7. To comply with all legislative and regulatory requirements for the vaping industry.
8. To adhere to fully compliant levels of product quality, manufacturing and safety standards in the industry and strive to improve best practice across the industry.
9. To represent a responsible and professional image for the vaping industry so that regulators, government, public health authorities and consumers have confidence in vaping products.
10. To work with regulatory bodies to stamp out counterfeit and dangerous products and report bad industry practice to the relevant authorities including to the MHRA Yellow Card system where relevant.