I have seen recently a lot of posts from Video Vape Reviewers about YouTube giving them strikes and bans – even on really old reviews?

youtube no vaping

For instance (click on the Tweet below to read the whole thread)…

Also in my news article of 20th May 2022 I shared some other Tweets from exasperated reviewers on the verge of losing all of their hard work.

As you can see even the “Big Guns” are being targeted – for instance Mike Vapes has 386K subscribers and Grimm Green is at 395K!

Our own FlatCap Vaper has spoken out too.

What Has Triggered This?

This isn’t a new thing – YT seem to keep thinking of new ways to penalise reviewers – our lovely Neil H wrote about this in 2018 where CBD videos were being hammered.

It seems this new wave of YouTube strictness has come from sharing URLs (Website Addresses) of Vape companies in the video.

Ok simple enough you would think.

But when reviewers have been unboxing or showing instructions – the tiny website addresses on the packaging have now triggered YouTube to discipline them.

Something as simple as showing a box on a review could then lead to strikes or even your whole channel and the content being deleted!

It’s shocking too especially for UK reviewers as vaping is legal here! It seems the mess of the US Tobacco Control regulations are impacting people who live elsewhere in the world!

Also the way YT class reviewers – they seem to be squished in with retailers and manufacturers despite not actually selling a single product themselves?

A lot of reviewers are now ditching YouTube in favour of other platforms – which I can’t blame them for.

But when you see the traffic these reviewers bring to YouTube I think the site are cutting their own noses off here.

Impact On Reviewers

Here is Grimm Green explaining what has been happening to him, he has been told some of this has been down to a glitch.

Will be interesting to see how this pans out.

What Do YouTube Say?

I have contacted TeamYouTube on Twitter to see if they will explain what is happening.

I will update when / if I get a response!

My name is Michelle - I am 46 and an engineer and Technical Author by trade. I started vaping many years ago in the days of Tornado tanks, Ego batteries and Variable Voltage. My journey in vaping began again a few years ago and have started to move up in the shiny shiny gadget department and love vaping! I have finally stopped smoking as of June 2019 and that is all thanks to vaping! 20mg Nicotine Salts are my hero! Oh and I am partial to a nice pod mod!


  1. This is a situation brought on by YouTube being controlled by china. All our ‘woke’ companies are now extensions of the communists. Has nothing to do with right or wrong, or ‘within community guidelines’. It has to do with google/youtube essentially being owned by a communist government … same as tictok and discord. (if you use those sites, good luck!)

    Since china has banned vaping to protect their state controlled tobacco sales, they’re taking their rule as far as they can reach, which under biden, includes the usa sites. I cannot prove this, but it adds up … even to the point of ignoring appeals, sorta like a dictator.

    Years ago, when that female shot up youtube, was the last time I made a video for profit. I unplugged my adsense account and detached as much as I could from google/youtube, due to the fact they had started de-monitizing the little guys.

    If you still wanted to get paid anything, you better make weird looking thumbnails and take lessons from the likes of mrbeast and become a superstar, otherwise, you were not good enough to get paid.

    I used to make about $100 every three months or so, and saved that to put back into camera equipment and stuff to improve my videos. Then one day I looked at stats, and there just were none, as though I had had zero views, even though view counts were still going up on the videos.

    I smelled something resembling an outhouse and is when I pulled the plug. They were essentially pushing out the little guys, with no heads-up, no warning, or even notice for that matter, like a dictator. F them.

    Rumble is an alternative as well as a plethora of other video repositories. They are hurting themselves, as every time they push one group out, their assets dive.

    Which makes me wonder who exactly is controlling the site (I suspect their china handlers). Well, that was my experience and input on this topic. I feel for you guys, but the writing has been on the wall for years, you’re just the latest victims. good luck

  2. This is dispicable considering the UK are now supposed to be supporting vaping and have said that education on devices and vapes is to be rolled out, WTF.

  3. Just goes to show what length YT will go to in order to promote its agenda. YT are a private company – ultimately free to have whatever policy they like on vaping content – it’s just an underhanded, abhorrent way of going about things. Not the only hobby or interest that is treated in this way either – news channels and social commentary from the likes of Novara Media and Alex Belfield in the U.K. have been treated in the same way, and I believe Facebook works in a similar heavy-handed manner – ban first, ‘maybe’ ask questions later. The sooner people see these social media platforms for what they really are the better

  4. It doesn’t even have to be a web address – Jai Haze got strikes for unboxing videos where a QR code is visible on the packaging or instruction manual because someone could pause the video, point their camera at their screen and be taken to a website from an out of focus split second blurry box of squiggles…


Please enter your comment!
Please enter your name here