Best E Liquid Brands for 2017 in the UK and USAThe Best E Liquid / E Juice Brands

E-Juice, e-liquid, vape juice or e cig liquid, whatever you prefer to call it, we take a look at some of the best tasting flavors from some of the most trusted UK and USA juice brands for 2017.

Skip Straight To The E juice Category That Fits Your Needs

UK/Europe – Click For Recommended E Juice Brands
UK/Europe – Click For Recommended E Juice Vape Stores
USA – Click For Recommended E Juice Brands
USA – Click For Recommended E Juice Vape Stores
Click For The Best Tobacco E Liquid

Before we start, there are plenty of quality UK e liquid brands so it’s virtually impossible to tell you what the best e juice is from all those available. For the USA the choice is even more diverse.

We have however tried and reviewed our fair share so we have a good idea of the brands that are taking the required steps not only to mix some great flavor combinations but ensure they take the actual production side of things seriously.

With a huge influx of US juice brands hitting UK shores we wanted to highlight the fantastic work e liquid brands in the UK are doing, while of course including some of the best from around the world.

What I will focus on first is the ‘best e liquid UK’ list. These are the brands that offer what I personally think are fantastic quality e cig juices for vapers not only in flavor but in the way they produce the e-liquids.

Are they made in the right conditions? Do they test their e-juices? If not do the companies that supply the flavorings carry out tests? We try and look at all this but what this list should do is give you a good starting point on where to buy some top quality e-liquid. You won’t go far wrong with any of the below.

Best UK E Liquid Brands

Halo Vapour Co E-Liquids

Halo Vapour Co E Liquid Review

Halo Vapour Co e liquid is made by one of the longest standing and trusted vape stores in the UK, E Cigarette Direct.

Halo Vapour is a great choice for new and experienced vapers, the 60/40 PG/VG mix offers great flavor and vapor production at a good price.

Their e juices are created in clean rooms in a state of the art, UK based facility.
Only EU pharma grade nicotine is used and all flavors are tested in an independent Government Approved lab and are free of Diacetyl, Acetyl Propionyl, Acetoin, Diethylene Glycol and Ethylene Glycol.

Currently, there are 20 flavors to choose from offering everything from a fruity all day vape to tobacco e juice flavors. E Cigarette Direct also stock the 13 Sins Premium e juice line that has been a big hit with vapers.

Our personal flavor favorites are Black Jack Twist and Fruit Fusion.

Read Halo Vapour Co review here

V2 Platinum E Liquid

What Are The Best E Juices?

V2 Platinum e liquid is produced in the USA to extremely high standards. There are many things we like about the Platinum range. The first, is of course, the flavors.

There are plenty of options on offer with 3 tobacco e juices, 3 menthols/mints and the rest of the collection made up of interesting flavors such as Vanilla, Grape, Chocolate, Coffee and Cherry to name a few.

V2 have gone to great lengths to be transparent about what goes into their e juice. Not only are their e liquds regularly tested but each each bottle of juice you buy has a batch number that you can check online.

You will be sent a PDF that contains all the details of your batch of e juice including ingredients. Impressive stuff and to my knowledge the only company that goes to these lengths.

We recommend buying one of their 6x 10ml sample packs to begin with so you can try a number of the flavors before making a choice.

Our personal V2 Platinum flavor favorites are Congress, Peppermint and Cherry.

Read V2 Platinum review here

UK – Save 10% With Code ECIG10
Europe & USA – Save 10% With Code SCD10

Vapouriz E-Liquids

Vapouriz E liquids

Vapouriz have a huge range of UK made e liquids that are split into separate ranges, Platinum, Premium and Max VG.

All of their own brand juices are made in to the highest standards in their own state of the art Vapour Labs facility.

Platinum & Premium E Juice

Best E Liquids, E Juices and Vape Juices ukCombining both of these vape juice collections gives you a large number of options to choose from.

While the classic range gives you tried and tested flavors the Platinum range focuses on more unique blends such as Banoffee Clouds and Wimbledon Strawberry.

All of these ejuices are a great starting point for new vapers and are great for your standard clearomizers.

Pure Evil Max VG

Best E Liquid, E Juice and Vape JuicePure Evil takes things a step further offering a Max VG range for those that want to vape big clouds with sub ohm tanks.

The flavors in this range are excellent, our personal picks are Envy (Apple & Cinnamon), Wrath (Raspberry & Coconut) and Sloth (7 Berries).

Some of the other flavors include the likes of Scream Queen (Custard Cream), Gluttony (Vanilla Custard), Pride (Butterscotch) and Jam Nation (Raspberry Donuts).

They are available in varying nicotine strengths including nicotine free.

Vapouriz also have a couple of other e juice brands, Pocket Fuel and Element, available in their web store.

Bundle prices are available to bring prices down further.

VIP Electronic Cigarette Arcadia Gran Reserva E liquid

VIP Arcadia Gran Reserva Review

VIP Electronic Cigarette are another vape company that have been around since the introduction of e cigs in the UK.

They offer a number of UK e cig liquid ranges including their premium range, Arcadia Gran Reserva and their VIP Affinity range.

VIP Arcadia Gran Reserva

Vip Electronic Cigarette Aphrodite E LiquidVIP’s Arcadia range, is for me the best e liquid they have on offer.

This is their premium offering using the highest quality ingredients and consisting of just 4 flavors.

VIP E Cigarettes test all of their e juice for purity and consistency.

All of the Arcadia range has been shown free of Diacetyl, Acetyl Propionyl, Acetoin, Diethylene Glycol and Ethylene Glycol.

I was really impressed with their Arcadia range, the flavors are rich and for me the Aphrodite makes for a perfect ADV.

Masters Choice was also a nice treat in the evening, a mix of Bourbon, roasted almond, brown sugar and coconut. Sounds strange but really does work.

Personal flavor favorites – Aphrodite and Masters Choice.

Read The VIP Arcadia Gran Reserva Review

VIP Electronic Cigarette Affinity Range

VIP E Cigs Affinity E LiquidThe Affinity range offers a tight choice of 4 different flavors based around yoghurt, milk and ice cream flavours.

Choose from:

  • Tranquility (Strawberry, Passion Fruit and Devonshire ice Cream)
  • Karma (Condensed milk, Cardoman and Rose Syrup)
  • Serenity III (Mangos, Natural Greek Yoghurt and full fat milk)
  • Nirvana (Almonds, Brown Sugar and organic Milk).

The e cig liquids are made with a higher 70% PG mix and max 6mg nicotine so will be great for sub ohm vapers.

Dinner Lady E Juice

dinner lady e liquid reviewVape Dinner Lady have been the talk of the vaping town over the last year as well as coming top of our Ecigclick Awards 2016 for Best UK E Liquid Brand. Voted for by vapers in their droves.

Based, as the name suggests, on old school dinner favourites, the e-liquid flavours include the likes of Rice Pudding, Strawberry Custard, Cornflake Tart (Winner – Ecigclick Awards Best Dessert E Juice Flavour) and Maple Waffle (Maybe the latter was a private school?).

Oh yeah…Not forgetting of course the award winning Lemon Tart! Winner of a bunch of awards for best flavour including another Ecigclick Award for ‘Best Cereal E Liquid Flavour’!

Lemon Tart is, for us here at Ecigclick at least, the pick of the bunch.

It offers exactly what it says on the tin, making an e-juice we just keep going back to. If you are on the fence give this flavour a try first.

It will having you wanting to try the others in the range too.

UK/Europe – Use Code ECIGCLICK for 5% Off
USA – Free Shipping Options

Elements E Liquid

Buy Element E Liquid UKElements e liquid. This is a brand that has found success over the other side of the pond before repeating that success in the UK.

Anther brand that has won multiple ‘Best E Juice’ categories at vape events all over the world. Not forgetting of course a winner in our very own Ecigclick Awards. They are certainly doing something right.

Originating from the USA, Elements offer some great, simple flavours for those vapers that want minimal fuss.

They also offer their flavours in two options. A 50/50 PG/VG mix, perfect for Mouth To Lung Vaper and a 70/30 VG/PG mix for the sub ohm vapes among us.

Add to this their newly released Element tobacco range of flavours and we have a bunch of great e cig liquid flavours to suit all vapers pallets. Also priced very well.

UK/Europe – Save 5% using code ECIGCLICK
USA – Free Shipping Options

JacVapour UK Made E Liquid

Jacvapour E LiquidJacvapour has been producing some superb vaping devices and their UK made e-liquid range is no different.

Tests are carried out on the nicotine base and ingredients prior to mixing, they also have their juices tested independently after the mix to ensure quality and safety standards remain high..

Banana Milkshake, Toffee and Real Raspberry were my personal favorites. Mixing the banana milkshake and toffee flavors makes a very tasty banoffee pie! Try mixing your own flavors to come up with something truly individual.

Jacvapour are also the only vaping brand I have seen that produce an e liquid that provides minimal vapor. Great for stealth vaping. This range is called Clear Steam and is available in the same flavors as their main juice line.

Save 5% With Coupon Code ECIGCLICK15

UK E Liquid Vape Stores

Vapour UK discounts for black fridayIf you are looking for a UK vape store that sells a wide range of e liquid from some of the biggest and best e liquid brands on the market then is a great place to start.

They stock over 40 brands and 200 flavor options from both UK and US brands. Just a selection of what they have on offer:

  • Vaporfi
  • Space Jam
  • Black Note
  • Dinner Lady
  • Element
  • Suicide Bunny
  • Twelve Monkeys

I could go on! If you are looking for a specific flavor then they have likely got it!

Save 5% With Coupon Code ECIGCLICK

Best USA E Juice Brands

Vaporfi E Liquid

Top Rated E Liquid And Vape E JuiceWhat can I say about the Vaporfi e juice offering?! One word springs to mind – MASSIVE.

They not only have 3 ranges, Standard, Reserve and Grand Reserve but they also give you the opportunity to mix your own e juice recipe with the Standard collection that results in over 30,000 options!

Their e liquids are all Kosher Grade, mixed in FDA certified labs with (what they state) ‘Better than food grade’ flavoring and all vape juices are tested to be free of Diacetyl and Acetyl Propionyl.

They have gone the extra mile to ensure they only supply a quality product.


Vaporfi E LiquidThe Standard range is available in 30ml bottles with a choice of 50/50 PG/VG or 70/30 PG/VG.

Alongside the usual flavors you are also given the opportunity to mix up to 3 flavors to design your own e juice.

A great option for those vapers that like to experiment a little!


Best E Cig Liquid and Vape JuiceThe Reserve range contains 6 Vaporfi propriety recipes that are already pre-steeped and ready to vape.

Mixed to a 60/40 VG/PG blend these are perfect for vapers that want more in the way of clouds and use sub ohm tanks.

Grand Reserve

Best E Liquid, Vape Juice and E Cig LiquidVaporfi Grand Reserve is a new addition of 6 flavors that are proprietary chef inspired recipes.

They may be a little more expensive but they are definitely worth it. Their Catch Ya Latte flavor recently won Best In Show ‘Coffee’ Flavor at Vape Summit. If you like your coffee be sure to give this a try.

Another favorite of ours is Island Frost which mixes pineapple, coconut, champagne infused blueberries, topped off with muddled mint and lime garnish. This lasted no time at all!

All the Grand Reserve juices are mixed with a 70/30 VG/PG mix. They have also recently released a superb range in conjunction with Cosmic Fog that is truly amazing.

Read Our Vaporfi E Liquid Review Here

UK – Save 5% With Coupon Code ECIGCLICK
USA – Buy 3 Get 1 Free

USA E Liquid Vape Stores

Direct Vapor

Best USA E liquid Vape Stores
Another great resource when it comes to a wide range of the best e-juice brands available.

Direct Vapor stock over 150 flavors of e liquid from the biggest brands in the industry.

Not only do they supply a great range of juice but their hardware offering is superb.

For a US based vape store be sure to check them out.

Just a selection of the brands they have on offer:

  • Element
  • Liquid State
  • Ripe Vapes
  • Kings Crest
  • Motley Brew
  • Halycon Vapors
  • Space Jam

Free Shipping On Everything

Best Tobacco E juice / E Liquid

Black Note Naturally Extracted Tobacco E Liquid

Black note E Liquid ReviewBlack Note is fast becoming the go to brand for vapers that want their e-liquid flavor to be a realistic tobacco.

For good reason too. For us this is the best tobacco e juice bar none.

Black Note use naturally extracted tobacco in a process that has 9 careful stages from picking the tobacco leaves to bottling the product.

Black note prelude Juice ReviewThis is a pure tobacco e liquid that uses no artificial flavoring. Not the cheapest e liquid but you really do get what you pay for. Even the bottle and packaging is the best out there.

Black Note are also tested and are free of Diacetyl, Acetyl Propionyl, Ethylene Glycol, Diethylene Glycol, Acrolein or Acetoin. All independent lab reports are available to view.

There are 8 tobacco flavors in the range, all with different characteristics. Our personal favorites are Cadenza and Prelude although it is hard to choose.

If you can’t decide try the Notebook. A tidy little package that contains a sample of all the Black Note E Juices.

Read Our Black Note E Liquid Review Here

UK/Europe – 5% Discount With Code ECIGCLICK
US Store – Free Shipping

Red Vape N.E.T Tobacco E Liquid

red vape e-liquid reviewRed Vape are a UK juice brand that specialise in tobacco blends. And boy do they do it well.

As with Black note above, Red Vape e liquid is classed as a gourmet product that focuses on Naturally Extracted Tobacco (N.E.T). All of their e-juice flavours are extracted from tobacco leaves with no artificial flavours.

This way of creating e-liquid is the best way to get that realistic tobacco e liquid flavour that many of us strive for.

Red Vape offer 3 ranges, Gran Reserva, Reserva and Premium. All ranges offer N.E.T juices using various tobacco leaf varieties.

So plenty to choose from for sure. Our personal favourites are the Reserva Perique, Appleleaf and Shade, for those who liked partaking in a cigar every now and then!

Read Our Red Vape E-Liquid Review Here

Use Code ECIGCLICK for 5% OFF

So there we have it, our best UK e liquids in the UK and the USA so far.

Should keep you busy for a while!

Do you have a favourite e-juice to add? Let us know below!

I've been vaping since 2010 and been cigarette free ever since. Ecigclick was started to take a closer look at the mixed bag of e cigs that were available at the time. We have gone from a handful of reviews in 2010 to now covering a huge range of vaping gear with over 100 reviews and counting today with the help of the great review team we have here! I'm available on the blog most days, if you have any questions just use the contact tab and I'll get right back to you! Vape on...


  1. No doubt about it the best juice I have found in the U.K. Let me rephrase that the world comes from triphammer. Tim is the main man and with out him I would still be on stinkies.

  2. I packed in Nov 2016 and was on 20 a day for 25 years (cigs) I bought a B-Series tilt (sub ohm) from JAC Vapour with a Kanger top fill tank (im a total novice to vaping). Id tried vape pens before but they were useless but this really has worked, never touched a cig since. Started with JAC Vapour tobacco 12mg but now im on trying other brands and only use 6mg now in various flavours. It can get quite expensive but still loads cheaper than cigs, better for your health (I hope) and my missus is well chuffed as I don’t stink like an ashtray. I generally use about 30ml of liquid a week and one coil lasts around two weeks. Good luck

  3. I’m in the USA, and while this list has some great brands, it doesn’t really consider those of us on strict budgets. I’ve found Hangsen to have the best flavors and quality at the more affordable level. My ex husband prefers it, too.

    • If your looking for affordability, you are safest making diy juice. Its easy and cheap. You are buying chinese ejuice, no regulations, u dont know quality, or what your vaping! Dont vape if your going to be stupid about it. Your saving alot by not smoking. If your on a tight budget, buy a liter of vg, pint of pg with nic, and buy the flavors. A liter ov vg costs 20.00. Flavorings about 3 to 5.00 a bottle. I spent 60.00 in vg with nic, pg and all flavorings, will last me 2 years. Dont buy chinese shit. Lookup popcorn lung…..perhaps u wont buy cheap than.

  4. Hey can anyone help out pls just switched from the aspire nautilus mini to the smok helmet mini as I got hold of a fools gold liquid and really liked it but it was demolishing my coil in the nautilus …. But it doesn’t taste the same in the smok 🙁 can anyone recommend a liquid with a kick! Before the fools gold I was on Booboo brew so something like that but in a premium
    Thanks in advance

  5. A few UK one to look at are barons choice, vaping king, tokenvape, tub thumping brews, vapemunki and vape lab uks refresh line

  6. Hi, I was very interested in your review of e-cigs and e-licquid. Im 57 and been a smoker since I was 14ys old. I gave up once with the help of accupuncture for one year.but needless to say it didnt last. I have started vaping with the Vype e-tip kit which seems to be very close to smoking a real cig but the tips dont last very long. I think I was a light smoker and only smoked about 15 roll ups a day. Im vapeing about 2 e-tips a day an its going to be quite expenceive at this rate. Can you suggest the best way for me to go as I have no idea which is best.Ive been vapeing for 4 weeks now and I really dont want to go back to smoking. My self and my home already smells better. Please help. yours smoke free, jackie

    • Hi Jackie
      Great news on you making the switch!
      I haven’t used the Vype E Stick for a good while, I think this is what you are referring to? –
      There are a couple of options you can try.
      I don’t know if this will work as I don’t have the e tips in front of me but if the refills have a bung on the end (where you take a draw) and the bung can be removed then you may be able to refill with your own e juice. It’s worth checking out.
      If you get a fork and pop one of the prongs in the hole at the end of the e-tip and see if you can work free the bung on the end.
      If you can then you should see some cotton material inside. If you drip 4-7 ‘drips’ of e-liquid on these and replace the bung into the top of the e tip you should be good to go.
      You may be able to do this around 5 or 6 times before you will need to dispose of the tip so will get more life from your e-tips.
      Have a look and see if the above is possible Jackie!
      If not then I would recommend investing in an e cig kit that allows you to refill with e-liquid. As you are aware this can work out to be much cheaper in the long run. Not plug and play by any means though as the Vype estick is. It’s only a small learning curve though.
      Take a look here for more on recommended e cigs
      Let me know if you have any look with the e-tips.

    • I’m quiting too and am 37 been smoking since I was 12.

      I found it harder at the start and was vaping and smoking. I smoked less and less but couldn’t quite stop.

      I then almost stopped trying until I got my first sub ohm tank.

      People say you need high nicotine but I did it on 6mg and space jam eclipse.

      I think you just need to try different methods. What worked for me was vaping lots more but with only 6mg nicotine.

      Everyone is different and it helps if there’s other vapers round you to give guidance.

      I used a cheap mod kit and bought the Eleaf istick pico.

      I didn’t find breaking in the coils pleasant but in the end bought another tank for it. I found it helped having an all day vape one that curbed my cig need as I smoked 30 roll ups a day.

      Then a smok tfv8 baby beast for the evening as my relaxing tank in the evening.

      It drinks more juice and drains more power as its a heavier on the wattage need but with how smooth a more premium tank vapes it killed my need to smoke at all. My point being, don’t give up, try different things.

      I’ve been through 4 vape pens before going sub ohm. The experience was miles apart.

  7. So far I have tested 11 suppliers’ creation of my favourite e-liquid flavour ‘Hazelnut’. Only two of those tasted of Hazelnut. The best one came from ‘Vapology’ (extra strength available and recommended).
    The worst place award goes to ‘Kingvape’. Their ‘Hazelnut’ tasted like a pile of unpeeled potatoes and their ‘Pina Colada’ like spilled beer on a coaster. ‘Vapemate’ delivers quite decent flavours (on average) [I ordered 6 diff. ones]. But don’t order VM COOKIE as it smells delicious but on inhalation it resembles ‘soap’.


Please enter your comment!
Please enter your name here