The Best E Liquid / E Juice Brands
UPDATED: April 2018 – E-Juice, e-liquid, vape juice or e cig liquid, whatever you prefer to call it, we take a look at some of the best tasting flavours from some of the most trusted UK and USA juice brands for 2018.
Below we cover some of the best tobacco e liquids as well as ejuice for both mouth to lung and sub ohm vapers.
Best E Liquid Brands Available in the UK
Apollo have a huge range of e liquids from their own brand flavours to guest e liquids from the biggest brands. What we like about Apollo e-liquids is that they offer an eliquid to suit different devices.
If you use a vape pen style e cigarette and vape mouth to lung then go for the 50PG/50VG e-liquids. For sub ohm, direct to lung vapers the Apollo MAX VG range comes with an 20PG/80VG ratio, this is the one for you.
Apollo Max VG
The Apollo Max VG takes things a step further offering a Max VG (80VG) range for those that want a smoother vape with big clouds using sub ohm tanks.
The flavours in this range are excellent, our personal picks are the Zour and FAQ range but there is plenty to pick from for all flavour profiles.
Some of the other brands they stock come from e-juice giants such as One Hit Wonder, Black Mvrket and SNCK.
They are available in varying nicotine strengths including nicotine free.
Bundle prices are available to bring prices down further. Altogether highly recommended.
Recommended For Sub Ohm Devices
Apollo E Juice 50/50
As mentioned, this range is best suited to mouth to lung tanks. These are the tanks you may use with kits such as the Innokin Endura and Aspire K2.
The 50/50 range gives you tried and tested flavors such as Tobacco, Menthol, Strawberry, Grape and Watermelon to name a few.
Not only that but they also offer an Exotic range which features interesting blends including Melon, Cucumber and Mint, Cherry Limeade, Baja Burst which is a blend of tropical fruits and Razzle which combines Raspberry, strawberry, blueberry and blackberry.
All of these e-juices are a great starting point for new vapers and are great for your standard e cig tanks and clearomizers.
The Above is recommended For MTL Devices. Available in both the UK and USA.
Halo Vapour Co E-Liquids
Halo Vapour Co e liquid is made by one of the longest standing and trusted vape stores in the UK, E Cigarette Direct.
Halo Vapour is a great choice for both new and experienced vapers, the 50PG/50VG mix offers great flavor and vapor production at a good price.
Their e juices are created in clean rooms in a state of the art, UK based facility.
Only EU pharma grade nicotine is used and all flavors are tested in an independent Government Approved lab and are free of Diacetyl, Acetyl Propionyl, Acetoin, Diethylene Glycol and Ethylene Glycol.
Currently, there are 20 flavors to choose from offering everything from a fruity all day vape to tobacco e juice flavors. E Cigarette Direct also stock the 13 Sins Premium e juice line that has been a big hit with vapers.
Our personal flavor favorites are Black Jack Twist and Fruit Fusion.
Recommended For MTL devices. Available in the UK Only.
V2 Platinum E Liquid
V2 Platinum e liquid is produced in the USA to extremely high standards. There are many things we like about the Platinum range. The first, is of course, the flavors.
There are plenty of options on offer with 3 tobacco e juices, 3 menthol’s/mints and the rest of the collection made up of interesting flavors such as Vanilla, Grape, Chocolate, Coffee and Cherry to name a few.
V2 have gone to great lengths to be transparent about what goes into their e juice. Not only are their e liquids regularly tested but each each bottle of juice you buy has a batch number that you can check online.
You will be sent a PDF that contains all the details of your batch of e juice including ingredients. Impressive stuff and to my knowledge the only company that goes to these lengths.
We recommend buying one of their 6x 10ml sample packs to begin with so you can try a number of the flavors before making a choice.
Our personal V2 Platinum flavor favorites are Congress, Peppermint and Cherry.
Recommended For MTL Devices. Available in the UK, Europe and USA
JacVapour UK Made E Liquid
Jacvapour has been producing some superb vaping devices and their UK made e-liquid range is no different.
Tests are carried out on the nicotine base and ingredients prior to mixing, they also have their juices tested independently after the mix to ensure quality and safety standards remain high..
Banana Milkshake, Toffee and Real Raspberry were my personal favorites. Mixing the banana milkshake and toffee flavors makes a very tasty banoffee pie! Try mixing your own flavors to come up with something truly individual.
Jacvapour are also the only vaping brand I have seen that produce an e liquid that provides minimal vapor. Great for stealth vaping. This range is called Clear Steam and is available in the same flavors as their main juice line.
They also offer e-liquids that will suit both mouth to lung and sub ohm devices.
Tip: Check out the flavours from Bryn’s Special sauce, very special indeed.
Available in the UK and Europe.
Standard range – 50PG/50VG – Recommended For MTL Devices
Premium/High VG/Bryn’s Special Sauce – Recommended For Sub Ohm Devices
Vaporfi E Liquid
What can I say about the Vaporfi e juice offering?! One word springs to mind – MASSIVE.
They not only have a number of ranges, Standard, Grand Reserve and their must try Speciality Range but they also give you the opportunity to mix your own e juice recipe with the Standard collection that results in over 30,000 options!
Their e liquids are all Kosher Grade, mixed in FDA certified labs with (what they state) ‘Better than food grade’ flavoring and all vape juices are tested to be free of Diacetyl and Acetyl Propionyl.
They have gone the extra mile to ensure they only supply a quality product.
The Standard range is available in 30ml bottles with a choice of 50/50 PG/VG or 70/30 PG/VG.
Alongside the usual flavors you are also given the opportunity to mix up to 3 flavors to design your own e juice.
A great option for those vapers that like to experiment a little!
The Reserve range contains 6 Vaporfi propriety recipes that are already pre-steeped and ready to vape.
Mixed to a 60/40 VG/PG blend these are perfect for vapers that want more in the way of clouds and use sub ohm tanks.
Vaporfi Grand Reserve is a new addition of 6 flavors that are proprietary chef inspired recipes.
They may be a little more expensive but they are definitely worth it. Their ‘Catch Ya Latte’ flavor recently won Best In Show ‘Coffee’ Flavor at Vape Summit. If you like your coffee be sure to give this a try.
Another favorite of ours is Island Frost which mixes pineapple, coconut, champagne infused blueberries, topped off with muddled mint and lime garnish. This lasted no time at all!
All the Grand Reserve juices are mixed with a 70/30 VG/PG mix. They have also recently released a superb range in conjunction with Cosmic Fog that is truly amazing.
Purity E liquid – One For Mouth to Lung Vapers
Purity was born in the USA many many years ago and is one of the best selling e liquid brands on the other side of the pond! Good news is, it’s now available in the UK/Europe.
Known best for great tobacco and menthol flavours, the Purity range is a great starting point for new vapers wanting that familiar fix.
These e-liquids are made with a high PG content, with the ratio coming in at 65PG/35VG.
So, as mentioned above, a great option for vapers looking for an e-liquid to go well with their mouth to lung type devices. Vape pens such as the Innokin T18 and the Aspire K2 are examples.
Recommended For MTL Devices. Available to UK, Europe and USA vapers.
Dinner Lady E Juice – 30PG/70VG
Vape Dinner Lady have been the talk of the vaping town over the last year as well as coming top of our Ecigclick Awards 2016 for Best UK E Liquid Brand. Voted for by vapers in their droves.
Based, as the name suggests, on old school dinner favourites, the e-liquid flavours include the likes of Rice Pudding, Strawberry Custard, Cornflake Tart (Winner – Ecigclick Awards Best Dessert E Juice Flavour) and Maple Waffle (Maybe the latter was a private school?).
Oh yeah…Not forgetting of course the award winning Lemon Tart! Winner of a bunch of awards for best flavour including another Ecigclick Award for ‘Best Cereal E Liquid Flavour’!
Lemon Tart is, for us here at Ecigclick at least, the pick of the bunch.
It offers exactly what it says on the tin, making an e-juice we just keep going back to. If you are on the fence give this flavour a try first.
It will having you wanting to try the others in the range too.
Recommended For Sub Ohm Devices. Available in the UK, Europe and USA.
Elements E Liquid
Elements e liquid. This is a brand that has found success over the other side of the pond before repeating that success in the UK.
Anther brand that has won multiple ‘Best E Juice’ categories at vape events all over the world. Not forgetting of course a winner in our very own Ecigclick Awards. They are certainly doing something right.
Originating from the USA, Elements offer some great, simple flavours for those vapers that want minimal fuss.
Their Dripper Range, 80VG/20PG is great for the sub ohm vapers among us.
Recommended For Sub Ohm Devices. Available Worldwide.
Freeman Vape Juice
A new brand, launched late in 2017, Freeman Vape Juice is only available in the USA at the time of writing. We reviewed the full range recently and were really impressed overall. One of the most surprising things was the price, just $19.99 for 120ml.
The range includes a wide range of flavours covering tobacco, menthol, fruits to milkshake. All come in 80VG/20PG so more suited to the sub ohm vapers amongst us. Our personal favourites were Trail Blazer, that offers a slight twist on tobacco, Fall Spirit that is a super tasty Apple and Caramel mix and Cococaine which is a mix of Coconut and Cookie, a beautiful vape.
Definitely worth checking out a few others depending on your personal flavour profile and at this price it isn’t going to break the bank to try.
Currently only available in the USA. Suitable for sub ohm tanks.
Best One Stop UK E Liquid Vape Stores
If you are looking for a UK vape store that sells a wide range of e liquid from some of the biggest and best e liquid brands on the market then vapour.co.uk is a great place to start.
They stock over 40 brands and 200 flavor options from both UK and US brands. Just a selection of what they have on offer:
- Space Jam
- Black Note
- Dinner Lady
- Suicide Bunny
- Twelve Monkeys
I could go on! If you are looking for a specific flavor then they have likely got it!
Best One Stop E-Liquid Vape Stores in the USA
Another great resource when it comes to a wide range of the best e-juice brands available.
Direct Vapor stock over 150 flavors of e liquid from the biggest brands in the industry.
Not only do they supply a great range of juice but their hardware offering is superb.
For a US based vape store be sure to check them out.
Just a selection of the brands they have on offer:
- Liquid State
- Ripe Vapes
- Kings Crest
- Motley Brew
- Halycon Vapors
- Space Jam
Best Tobacco E juice / E Liquid
Black Note Naturally Extracted Tobacco E Liquid
Black Note is fast becoming the go to brand for vapers that want their e-liquid flavor to be a realistic tobacco.
For good reason too. For us this is the best tobacco e juice bar none.
Black Note use naturally extracted tobacco in a process that has 9 careful stages from picking the tobacco leaves to bottling the product.
This is a pure tobacco e liquid that uses no artificial flavoring. Not the cheapest e liquid but you really do get what you pay for. Even the bottle and packaging is the best out there.
Black Note are also tested and are free of Diacetyl, Acetyl Propionyl, Ethylene Glycol, Diethylene Glycol, Acrolein or Acetoin. All independent lab reports are available to view.
There are 8 tobacco flavors in the range, all with different characteristics. Our personal favorites are Cadenza and Prelude although it is hard to choose.
If you can’t decide try the Notebook. A tidy little package that contains a sample of all the Black Note E Juices.
Purity Tobacco E Liquid
We’ve mentioned Purity but they deserve a place in the best tobacco e-juice list.
One of the longest running e liquid brands they have definitely nailed their tobacco’s over the years.
Even better news is that they have pretty much got a tobacco for every taste. The best seller is by far the Tribeca smooth tobacco but you can also chose from Turkish, Prime 15 (for an authentic cigarette taste), Torque 56 (Unfiltered, strong), Freedom (Mild with a sweet finish), Longhorn (Flu cured) plus many more!
Best bet is to leave you to check them out otherwise I’ll be here all night.
Red Vape N.E.T Tobacco E Liquid
Red Vape are a UK juice brand that specialise in tobacco blends. And boy do they do it well.
As with Black note above, Red Vape e liquid is classed as a gourmet product that focuses on Naturally Extracted Tobacco (N.E.T). All of their e-juice flavours are extracted from tobacco leaves with no artificial flavours.
This way of creating e-liquid is the best way to get that realistic tobacco e liquid flavour that many of us strive for.
Red Vape offer 3 ranges, Gran Reserva, Reserva and Premium. All ranges offer N.E.T juices using various tobacco leaf varieties.
So plenty to choose from for sure. Our personal favourites are the Reserva Perique, Appleleaf and Shade, for those who liked partaking in a cigar every now and then!
Best Fruit E juice / E Liquid
Vaporfi Novelty Very Berry Slushie
Vaporfi have appeared before in this list and for very good reason, they have some superb flavours on offer.
Very Berry Slushie is one of those flavours combining blueberry, raspberry and watermelon for a moreish vape. I’ll leave it down to our pickiest e liquid reviewer to give his thoughts on the flavour:
If you are a fruit e-liquid lover then this will send your taste-buds into fruitarian heaven – it is absolutely fantastic!
The watermelon hits you on the inhale whilst berries and colada dance on your tongue in an explosion of sweet fruitiness.
The exhale is an amazing taste as the watermelon combines with the berries to cleanse your palate before – and I swear to God – your tongue is literally begging for more!
A truly amazing refreshing vape and then some!
Available in the UK and USA.
Froot – Bango and Razberi
Froot, as the name would suggest, concentrate on just one thing, creating the best fruit flavoured e liquid they possibly can! We have to say they have done a great job with some of the most realistic flavours in their category.
Bango is a mix of Banana and Mango and it really works. Check out what our reviewer had to say:
Froot has nailed it with Bango – dare I say it’s a banging flavour!
On the inhale your mouth is filled with almost syrupy banana that is just verging on being too ripe before refreshing mango washes in and levels out the sweetness perfectly.
Knowing Which E Liquid To Pick
As you will know, there are plenty of quality UK e liquid brands so it’s virtually impossible to tell you what the best e juice is from all those available. For the USA the choice is even more diverse.
We have however tried and reviewed our fair share so we have a good idea of the brands that are taking the required steps not only to mix some great flavor combinations but ensure they take the actual production side of things seriously.
With a huge influx of US juice brands hitting UK shores we wanted to highlight the fantastic work e liquid brands in the UK are doing, while of course including some of the best from around the world.
The above, ‘best e liquid UK’ list features brands that offer what I personally think are fantastic quality e cig juices for vapers not only in flavor but in the way they produce the e-liquids.
Are they made in the right conditions? Do they test their e-juices? If not do the companies that supply the flavorings carry out tests? We try and look at all this but what this list should do is give you a good starting point on where to buy some top quality e-liquid. You won’t go far wrong with any of the below.
Did you know that not all e-liquids will be suitable for the e cig device you are using?
Unfortunately, it’s not as easy as just choosing a juice and vaping. This is a mistake a lot of new vapers make and then blame their equipment for not working properly.
You need to take into account the type of e cigarette you use, this will determine the type of e-liquid you should buy. Once you know your device the main thing you need to look out for is the PG/VG ratio of e liquid.
You can read more in depth information about PG Vs VG here but here is a general quick guide on what you should be looking for.
Vape pen with coils above 1.0 Ohm (eg: Endura T18/T20/T22 Series, Aspire K2, Ego type e cig etc)
It is recommended if you use the above mouth to lung e cigs/vape pens that you stick to 50PG/50VG e-liquids for best results. Or a maximum 40PG/60VG.
Sub Ohm Tanks for Direct to Lung vaping where your coil resistance is 0.5Ohm or lower
It is recommended to use e liquid with a higher VG ratio. The minimum of which should be 40PG/60VG.
What Is Propylene Glycol (PG) In E Cigarettes?
Propylene Glycol is a thinner liquid (Than VG) and carries flavour well. Read more about PG and VG in e-liquid here.
What Is Vegetable Glycerin (VG) In E Cigarettes?
Vegetable Glycerin is an organic liquid made from vegetable oil. It has a thicker consistency than PG as well as a slightly sweeter flavour.
Higher VG juices are suited to sub ohm vaping.
Read more about PG and VG in e-liquid here.
What Does High VG Mean?
VG is short for Vegetable Glycerol. The majority of e-juice has a mix of PG/VG.
High VG e liquids use a larger percentage of VG, generally 70%, 80% or 90%. There are also 100% VG e-liquids available for those that are sensitive to PG.
Higher VG E Liquids are best used in sub ohm tanks and not mouth to lung vape tanks that are found on eGo type e cigs and entry level vape pens.
What Is the best flavour for vaping?
This is the million Dollar question. Unfortunately not one that’s all too easy to answer. Everybody has different tastes so e-juice flavour recommendations are subjective.
What we can do, however, is point you in the direction of some quality e liquids that do things right and take measures to ensure their e-juice is made to high standards.
Ultimately the decision is yours and it may take trying a few flavours to find one suited to you. Experimenting and discovering new flavours is half the fun and something that helps keep people of cigarettes.
Is E-Liquid Safe?
We think the right question to ask here is this – Is E-Liquid SAFER than tobacco? With just a handful of ingredients in e-liquids the answer to our question is yes, in fact 95% safer according to The Royal College of Physicians.
But.. is it completely safe? Nobody can say it’s 100% safe. You are, after all, inhaling something into your lungs. I would rather be inhaling the handful of ingredients into my lungs from e-liquid any day over the 5000 chemicals found in tobacco smoke.
Can I Make My Own E-Liquid?
You certainly can. Thousands of vapers do so everyday. Check out our beginners guide to making your own e liquid here.
What Is In E-Liquid
E-Liquid generally contains Propylene Glycol (PG), Vegetable Glycerin (VG), flavourings and nicotine. The nicotine is optional of course. You can read more about PG and VG here.
Is There Nicotine In E liquid?
The choice is yours. You can choose a variety of nicotine content levels such as 3mg, 6mg, 12mg, 18mg. Or you can choose an e-liquid that has zero nicotine.
What is USP/EP Grade Propylene Glycol?
USP stands for United States Pharmacopeia and EP stands for European Pharmacopoeia.
When referred to with PG this means that the e-liquid uses a pharmacutical grade PG that has a purity greater than 99.8%. These particular grades are tested for compliance.
What Makes E Juice Thick?
Vegetable Glycerin (VG) is the main ingredient that makes for a thicker e juice. It is less viscous than PG. So the higher the VG the thicker the e liquid tends to be.
Is it PG or VG that Makes Thick Clouds of Vapour?
Higher VG e liquid will provide you with thicker, dense clouds. Higher VG e-liquids are best paired with sub ohm tanks.
What Strength of E Liquid Should I Use?
This is a very general rule of thumb when it comes to choosing the right nicotine strength for your needs:
- 3mg – 0.3% – Generally a ratio used in higher VG juices.
- 6mg – 0.6% – For those that smoke upto 10 cigarettes per day.
- 12mg /-1.2% – For those that smoke upto 20 cigarettes per day.
- 18mg / 1.8% – For those that smoke upto 30 cigarettes per day.
What Chemicals are in Vape e-liquid?
- Vegetable Glycerin – Also used in food, medications and cosmetic products
- Propylene Glycol – Also used in asthma inhalers, food items and medication
- Nicotine (Optional)
What Is Meant By Throat Hit?
Throat hit is a term used to explain the sensation you get when vaping. Generally the kind of feeling you would get when smoking a cigarette that you can feel at the back of the throat.
Higher nicotine content is primarily responsible for throat hit. Higher PG percentage can also contribute to a certain extent as well as some flavourings. So if you are looking for the best e juice for throat hit then be sure to look at the above.
Tip: If you are sub ohm vaping things are a little different. It’s recommended to have a higher VG (min 60VG) and a lower nicotine strength, generally 3mg or 6mg max.
What is the Best E Liquid Mix Ratio?
This will depend a lot on what kind of tank/coil you are vaping with. As a general rule of thumb (although this will differ depending on tank device) these are the recommended PG/VG ratios to use.
1.5 Ohm- 2.0 Ohm – 50PG/50VG | 40PG/60VG (Higher VG juices are thicker and may have trouble wicking in smaller, higher resistance coils)
Sub Ohm coils (0.5 Ohm and below) – 40PG/60VG | 30PG/70VG | 20PG/80VG | 10PG/90VG (Again… Check online if your specific coil can be used (wicks) high VG juices well)
What is Steeping?
You may have heard the term mentioned when it comes to e-liquid. For a better explanation check out our guide to steeping e-liquid.
In short, steeping e juice allows your e-liquid and it’s ingredients to sit for a period of time to allow the separate ingredients to combine.
If you find you have a new e-liquid flavour and it tastes sharp/harsh or not quite right, setting it aside for a week or two could make a difference.
How Do You Store E Liquid?
Best practices for storing your e-liquid:
- Keep bottles out of direct sunlight and avoid extremes in temperature
- Store in a cupboard, draw or even a shoe box
- Some advise to keep in a fridge to extend life but this is not something I’ve personally found necessary
How Long Can You Keep E-Liquid?
E-Liquids have a pretty long shelf life and there isn’t an official expiration time limit.
Most manufacturers will have a 1 year shelf life if you store your juice correctly, away from direct sunlight in a cupboard or draw. Refrigeration is also said to help prolong life.
How Long Does 30ml of E Juice Last?
This is one of those ‘it all depends’ answers.
If you are vaping with a sub ohm coil/tank at higher wattage’s then your e-liquid will last considerably less time than if you were using a mouth to lung tank such as the Aspire Nautilus 2 at 15-18W.
The average vaper goes through around 2-3ml of juice per say using a MTL tank.
Using a tank such as the SMOK TFV12 could see you using as much as 10-20ml per day. The TFV12, for me, is a special occasion tank 🙂
What Is in Zero Nicotine E Juice?
Zero nicotine e-liquid contains no nicotine. It will consist only of the other flavours that make up e-liquid – PG, VG and flavourings.
So there we have it, our best UK e liquids in the UK and the USA so far.
Should keep you busy for a while!
Do you have a favourite e-juice to add? Let us know below!