Now it’s been a long time since I’ve been asked to review a range of flavours so diverse as the Moreish Puff e-liquid range that have been sent over for review.


We received a lovely sample pack of some of their most popular flavours to try.

What Can We Expect From Moreish Puff?

Moreish Puff hail from Birmingham, UK. And have great pride in telling us that they produce the most popular e-liquid in the UK. They are brave statements, let’s hope the selection they sent me can back this up.

All except 3 of these e-liquids came in 10ml sample bottles. This meant that I was unable to add any nicotine to the mix as you would a short fill bottle. Although, at least I’ll be getting the raw and untainted flavour here.

All of the flavours I will be reviewing (and dozens more I’m not) come in bottle sizes of 25ml, 50ml and 100ml. All coming in the TPD required zero nicotine. However for £1.50 you can opt for nic-shots to be included in you order. The bottles are consistently priced at £6.95, £14.99 and £17.99 respectively for the different sized bottles.

Which looks like good value for money to me

Right, enough of this waffle, lets get tasting.

I received this sample free of charge for the purpose of this review and as always, my views are my own.

Please remember that tastes are subjective, and your experience may be different to mine.

For this review I used my SX-Mini G Class and the 24mm Dead Rabbit RDA with Fused Clapton coils coming in at 0.12Ohms, cleaned and re-wicked between each flavour.

Moreish Lollies | Rocket

moreish puff- ollies rocket

Moreish Puff Says:

A classic reborn, sweet strawberries, sharp oranges and succulent pineapples frozen into a cool ice lolly.

I say:

I was so excited by this one that I forgot to smell it first!

The initial flavour is most definitely of pineapple, superbly supported by orange. But not to the point that it over powers it. If you let the vapour linger in your lungs for a second or 2 then you’ll certainly taste the strawberry left in your mouth at the back of the inhale. The sweetness that’s at the back of the inhale is gorgeous. I just can’t get enough!

On the exhale all of the flavours marry together perfectly and to be topped off by the coolness of the “ice” makes this a very well balanced summer vape for me.

Now for the beginning….When I first sniffed this little bottle of glory I was met with overwhelming pineapple. Pretty much nothing can compete with the pineapple smell and that’s fine by me.

What strikes me is the absolute smoothness of both the inhale and the exhale. Perhaps that’s down to the lack of nicotine. I guess I’ll never know.

Moreish Puff Candy Drops | Lemon & Sour Apple

moreish puff Lemon Sour Apple

Moreish Puff Says:

A plethora of flavours tantalise your tastebuds as sharp lemons and sour apples come together in a sweet candy.

I say:

I remembered to sniff first this time! What I was met with was a slightly muted lemon, with a bit more of the apple smell. Still sounds great to me!

On the inhale the first thing that struck me was how smooth it was. There wasn’t really much of a flavour on the front, everything seemed a little dull.

However, after my customary “let it linger” the gentle flavour came through. I have to say that it was sweeter than I expected it to be. Especially when it’s marketed as sour apple.

But that said I really enjoyed this juice. The exhale pushed the apple (not quite sour) flavour to the tongue parts and I couldn’t wait for the next inhale.

Definitely another summer flavour here. Perhaps with your favourite cider?

Moreish Puff Chilled | Strawberry Kiwi

moreish puff chilled strawberry kiwi

Moreish Puff Says:

An exotic sensation, sweet strawberries and fresh kiwis combine with an icy blast for an unmissable vape.

I say:

The first smell I got from this juice was of a bag of mixed fruit sweets (think skittles or starburst). Now this to me is music to my fruit flavoured e-liquid loving tastebuds.

When I started tasting the first thing I noticed was the cool smoothness of the inhale. Once the vapour hits the back of the throat does the fruit flavour kick in. The label nailed it. The strawberry in here has been toned down.

It’s not as punchy as in some other Moreish Puff offerings and I think this is done so that the subtleness of the kiwi has a chance to come through.

The flavour on both the inhale and exhale is pretty much the same: strawberry and kiwi IN, strawberry and kiwi OUT. The thing I noticed and really enjoyed was the level of coolness.

There is no chance of brain freeze with this flavour. The coolant has been tapered to just the right level to give a smooth chill to the flavour.

I’m going to need a bigger bottle!

Moreish As Flawless | Original Custard

moreish puff original custard review

Moreish Puff Says:

The classic, the original, and the best, this custard brings you sweet creamy vanilla flavours!

I say:

When I first cracked this open and took a sniff I was met with the candied custard smell I remember from rhubarb and custard sweets. I found it to be nicely rounded and pure. Not a hint of anything other than custard. This is a vape juice that knows that it wants to be!

On the inhale I was met by a sweet crème brûlée topping. I swear I could have taken a bite and crunch the sugar crystals. Yes, it’s sweet, but not that sickly cheap sweetness I’ve dealt with in other custards.

Once the wicks had broken in the full flavour creamy lusciousness came with it. The exhale is full bodied and the flavour never gave up.

The best bit for me was the way that sweetness stayed on my lips, almost like the sensation you get when you eat a sugared doughnut…God it’s good.

Moreish As Flawless | Strawberry and Banana Custard

moreish puff Strawberry Banana custard eliquid

Moreish Puff Says:

A smooth rich custard is blended with some sweet fresh banana for a classic flavour!

I say:

Once again the smell is of a candied, boiled sweet sweetness. Not fresh fruit, but most definitely banana and strawberry. In this case the banana is the dominant smell I get.

Almost overly banana’ry, like an over-ripe, soft banana.

On the inhale I was surprised to find that it was the strawberry that gave the dominance to the profile. The flavour sticks to your lips. The banana does make its presence known, but right at the back of the exhale.

However, holding the vapour in and the sweetness of the strawberry was definitely pushed aside as the bold banana forces its way out to dominate the exhale.

Moreish, you’ve done it again!

Moreish Puff Shakes | Strawberry

moreish puff strawberry shakes ejuice

Moreish Puff Says:

A classic, wondrous flavour, bringing a creamy sweet strawberry milkshake to your tastebuds.

I say:

Opening the bottle and having a sniff, I was taken aback. The strawberry was such a candied smell that it simply reminded me of boiled sweets. The sweetness for some may have seemed over powering. But I’m a child of the 80s, so I soldiered on!

On the first inhale the vapour felt a little thicker than the previous flavours. Perhaps that has something to do with the creaminess element.

Of the 3 strawberry based flavours in this sample, this is the one that doesn’t really hit it for me.

The strawberry is quite muted and given that it isn’t a secondary or complimentary flavour, I was a little disappointed.

I think if I was to pick out something close to the flavour in both creaminess and strawberry profiles, I’d have to say a drumstick lolly.

However, the flavour is consistent on both the inhale and the exhale, producing a fantastically thick cloud and leaving a long-lasting aftertaste..

Moreish Puff Popcorn | Peanut Butter

moreish puff popcorn peanut butter review

Hot Juice Says:

A flavour like no other, fresh popcorn is blended with some smooth creamy peanut butter for a vape for the ages!

I say:

Well this is interesting! From the smell, this is 100% popcorn. A very sweet smell met me with an underlying richness.

The inhale is sweet and rich. Let it linger at the back and that’s when the peanut butter hits. It’s not clawy like a reese’s cup. It’s kind of silky, but definitely has that nutty kick.

The exhale is sweeter still. The flavour doesn’t last too long, but with a sweetness like this you’ll be wanting to take another hit pretty quickly.

Moreish Puff Popcorn | Salted Caramel

moreish puff salted caramel popcorn

Moreish Puff Says:

A twist on classic salted popcorn as some fresh popcorn is blended with some sticky creamy salted caramel.

I say:

Considering I really enjoyed the previous popcorn flavour for it’s sweetness, I was quite surprised by this offering. For some reason the sweetness was a little lost and replaced by a dry sensation.

Don’t get me wrong, this is clearly a popcorn flavour at it’s core and that aspect is not different from the peanut butter flavour. But there’s something about the salted aspect that just didn’t sit well with me.

On the inhale the dryness dominates. The popcorn sweetness sits for a while on the back and then on the exhale the flavour repeats.

Once again the flavour doesn’t hang around very long and after about 5 minutes of vaping this I really needed a drink!

Moreish Puff Tobacco | Honey & Cream

moreish puff tobacco honey and cream

Moreish Puff Says:

A classic, wondrous flavour, bringing a creamy sweet strawberry milkshake to your tastebuds.

I say:

Oh my days, this is the nectar of the Gods!

I can’t get enough of this little beauty. The honey flavour is clearly present at all points in this e-liquid.

No word of a lie, I’m having a hard time deciding whether this is a really good artificial honey, or the real deal.

The inhale is luxurious and the soft honey spreads all the way down the throat with each and every draw.

The honey flavour is so dominant, yet so soft, I’m having trouble deciding whether to vape it or spread it on my toast! What I do know is that the Honey & Cream tobacco goes really well with a cup of tea on a morning.

I really wish they’d sent a bigger bottle!

Final Verdict

I couldn’t fail to be impressed by the sheer volume of the range from Moreish Puff. I mean, if you can’t find a flavour to suit you in there catalogue then I question your taste buds.

The clouds from all flavours were MASSIVE! Even more than I’ve come to expect from 70:30 VG:PG ratio liquids.

The packaging really impressed me. All but the tobacco flavour had a pop art inspired label that intrigued me. It didn’t feel childish but it did have a sense of fun.

As I mentioned in the intro the pricing structure is pretty solid and in line with what you’d expect in vape shops these days. However, what impressed me was that these prices are mostly associated with budget e-liquids. Moreish Puff don’t taste budget!

Out of the entire range I know that I’ll be very sad to see the Rocket drip its last drop. It had everything I want in an e-liquid…fruity and cool.

If you’re due a restock of e-liquid and want to try something new, then I suggest you head over to Moreish Puff right away.

Red Beard Vapes

I began vaping 18 months ago after circumstances saw me reaching for the cigarettes once again. I have a fondness for tattoos and piercings but my beard is my most distinguishing feature and you will regularly find it enjoy a decent pint in a decent pub. MY DTL set up is an SX Mini G-Class with a 24mm dual coil Dead Rabbit. Vaping has quickly become a massive interest of mine.

Lemon and Sour Apple
Strawberry Kiwi
Original Custard
Strawberry & Banana Custard
Strawberry Shake
Peanut Butter Popcord
Salted Caramel Popcorn
Honey & Cream Tobacco
I began vaping 18 months ago after circumstances saw me reaching for the cigarettes once again. I have a fondness for tattoos and piercings but my beard is my most distinguishing feature and you will regularly find it enjoy a decent pint in a decent pub. MY DTL set up is an SX Mini G-Class with a 24mm dual coil Dead Rabbit. Vaping has quickly become a massive interest of mine.
moreish-puff-e-liquid-reviewThe sheer volume in this range is astounding. Moreish Puffs have to have a flavour in their catalogue for you! For me the fruits were simply stand-out. The pricing is top notch too, 100ml for under £20. If you can't find something to tickle your tastbuds you might just need a new tongue. Well done Moreish Puffs, expect my order to be in soon.


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