Vape giant Innokin has thrown its hefty weight behind a UK based pro-vaping educational campaign with adverts plastered on select London buses.
The timing couldn’t be better as the UK mainstream media latches onto the current vape crisis in America. As they always seem to do – suggest that vaping is dangerous.
As we’ve known for quite some time, the current spate of deaths and illnesses in the states once blamed on vaping per se – couldn’t be further from the truth.
The true facts are, the tragedies have been caused by users buying illicit – illegal contaminated cannabis cartridges bought from unscrupulous drug dealers.
Innokin has joined a global coalition of vape advocacy groups to hammer home the message that vaping is safe.
The campaign is backed by UKVIA – The Canadian Vaping Association – The Vapor Technology Association – the China Electronics Chamber of Commerce Electronic Cigarette Industry Committee [ECCC] and the German vape association Verband des Zigarettenhandels [EZV].
The Innokin website has a special page titled: How Much Do You Know About Vaping? The same strap-line on the London bus adverts.
As well as and educational tool to set the facts about vaping straight, it’s hoped the adverts will prompt as many of the UK’s 7 million smokers to make the switch.
Innokin Technology’s vice president, George Xia, said:
By working closely with vaping associations around the world, to sponsor advocacy and education, we hope that more smokers will learn about the alternatives and find support to help them stop smoking.
As part of the campaign Innokin is running a competition to win 1 of 10 Adept Zlide kit prize packs.
All you need to do is add to the growing list of comments under the title “How Has Vaping Helped You?”
Good to see the Chinese company’s starting to get involved with vape advocacy – let’s hope we see more of them doing things like this.
“Vaping Matters” – Facts Not Fiction About Vaping
The UVIA campaign “Vaping Matters” as I’ve already mentioned is a bid to educate smokers and the wider public that despite what the media says vaping is still 95% safer than smoking.
It features vapers stories on how they made the switch as well as links to expert advice and help quitting.
The page also list the five key educational points:
- Vaping doubles the chance of you successfully quitting smoking.
- Over 3 million smokers have already used vaping to quit or reduce their smoking.
- An average vaper spends half as much as a smoker every month.
- Vaping helps 20,000 people quit smoking every year.
- A smoker turned vaper saves the UK £74,000.
It’s great to see UK vape advocacy groups refusing to rest on their laurels thinking the work is done – as we’ve seen in America that’s a dangerous and silly thing to do.
Organizations such as UKVIA, are not only doing their level best to help even more smokers make the life saving switch – but are doing all they can to prevent any possible UK Government changes to vaping legislation.
And importantly, creating dialogue with those in power and of course counteracting the mainstream media’s shameful anti-vape stories.
This is crucial work, because as we are aware, here in the UK/EU particularly, we are entering the final stages of the revised TPD, and now more than ever, we need to support those organizations fighting for vapers rights.
Find out more about the work of the UKVIA and New Nicotine Alliance: