misperception surveyA new global survey has highlighted the world misperception regarding vaping v smoking risks.

The survey was conducted by Ipsos and We Are Innovation and 27,000 people who smoke in 28 countries participated.

misperception survey samples

You can visit the introduction page here and view the full findings in PDF format here.

Survey Findings

Shockingly 74% of all those polled believe that Vaping is either as harmful or more harmful than smoking cigarettes.

vaping more harmful

Over 80% of smokers in Brazil, Netherlands, Slovenia and Kazakhstan incorrectly perceived the risk of vaping versus smoking.

misperception by country

The full list of responses by country are below, thankfully the UK is at the lower end, but still 63% of those polled in the UK feel the risks of vaping are the same as or higher than smoking.

I am really shocked at these results and it shows how much the media and governments in various countries are creating fear over alternative nicotine methods.

Confused

A lot of education is needed on the relative harms of smoking and vaping – not only in the UK but in the whole world!

Social Media Reactions

Shell Ecigclick Photo
Michelle Jones

My name is Michelle - I am 48 and an engineer and Technical Author by trade. I started vaping many years ago in the days of Tornado tanks, Ego batteries and Variable Voltage. My journey in vaping began again around 2016 and have been interested in the topic ever since. I finally stopped smoking as of June 2019 and that is all thanks to vaping! 20mg Nicotine Salts are my hero! Oh and I am partial to a nice pod mod and Bubblegum e-liquid! I have enjoyed writing for Ecigclick since 2017 and love being part of this great team! My passion for Tobacco Harm Reduction has also led me to becoming a Trustee for the NNA (New Nicotine Alliance) aiding in Advocacy

My name is Michelle - I am 48 and an engineer and Technical Author by trade. I started vaping many years ago in the days of Tornado tanks, Ego batteries and Variable Voltage. My journey in vaping began again around 2016 and have been interested in the topic ever since. I finally stopped smoking as of June 2019 and that is all thanks to vaping! 20mg Nicotine Salts are my hero! Oh and I am partial to a nice pod mod and Bubblegum e-liquid! I have enjoyed writing for Ecigclick since 2017 and love being part of this great team! My passion for Tobacco Harm Reduction has also led me to becoming a Trustee for the NNA (New Nicotine Alliance) aiding in Advocacy

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