The Custard Company e-liquid range is the brainchild of staff from a West Midlands vape shop in the UK.

Not content with selling devices, accessories and other brands they went to work on a series of ideas based on customer interaction.

The Custard Company Trio of E Liquids

They discovered that most vapers preferred specific vape juice flavours over a vast multitude on offer, and so the Custard Company range was born.

Let’s face it, custard inspired vapes sell and sell very well.

After focusing on customer feedback the head flavourist created the first vanilla custard profile to feature in the range.

It came with the guarantee of a fantastic and smooth flavour, while also being very coil friendly.

Today I’m looking at all three from this range, while trying to get the theme from “Roobarb and Custard” out of my head lol! (If you don’t get what I mean you’re probably a lot younger than me…)

What can We Expect From the Custard Company Range?

As I wrote above, custard vapes do sell well.

They’re also a dime a dozen, so straight off the bat I’m expecting something a little bit different.

The trio of flavours can be picked up individually or purchased together.

Available in either 50ml or 100ml short fill bottles, they come with a free nicotine shot to bump up the strengths to either 3mg or 1.5mg respectively.

You can expect to purchase them as a 70VG/30PG juice ratio.

The range is also available as flavour concentrates, deal for those wishing to save a few more pennies by making your own e-liquid, always a pretty cool idea, and as you’ll see from the link – easier than you might think!

I received the 100ml bottles for the purpose of review.

A big thanks to the guys over at The Custard Company for sending them over, and, at the same time, it should be noted that this will have no influence on my final thoughts.

Packaging Details

The labeling process is very neat and tidy, wrapping nice and evenly across the majority of the bottle.

There’s also an area to allow juice level visibility through the clear 100ml chubby…it’s the little things – so the wife keeps telling me!

Expiry dates, batch numbers and safety warnings are all in place and easy to read. Good for those with failing eyesight – Yup! I’m holding my hand up.

The majority of the colouring is confined to the label designs themselves, and the juices remain quite clear in the absence of nicotine.

The simplicity to the branding works very well in my opinion. There’s gonna be no mistaking which flavour profile you’re vaping on.

What Vaping Set-Up Am I Using?

For the purposes of testing the Custard Company e-liquid range, I’m using my trusty Geekvape Aegis Legend mod with the Dovpo Variant dual coil RDA sitting on top.

Wotofo fused Clapton coils installed and running 0.26ohm at 51.8W, and the choice of wicking material is Cotton Bacon V2.

The Custard Company – OG Vanilla

The Custard Company - OG Vanilla

The Custard Company Says:

A smooth velvety rich custard with a splash of vanilla to give you a satisfying all day vape.
Our in-depth steeping process provides the best vanilla flavour around!

I Say:

It’s possible to pick out a strong aroma of vanilla during the smell test.

Both enticing and alluring it instantly draws you in, and when testing on the finger, the vanilla intensifies further.

The inhale and exhale is a silky smooth experience, especially with lowered levels of freebase nicotine on my dripping atty.

The clouds tumble thick and dense after filling the rear of the throat in a very satisfying manner.

An abundance of authentic and tasty dairy cream mixes with this stove-top custard profile, blending extremely well with the vanilla.

Each vape delivers a rich and full bodied flavour, leaving me wanting more of its saucy delight!

Although not the most original take, it does a convincing enough job.

The Custard Company – Rhubarb

The Custard Company Says:

Tart rhubarb swirled into a big bowl of our traditional homemade Custard and served to you as a premium short fill e liquid.

I Say:

Upon removing the cap and smelling the bottle nib there’s the faintest trace of rhubarb but little else.

Plenty of sweetness in evidence when taste testing a few drops.

It’s during a lengthy exhale that the tarty nature of this perennial plant is uncovered.

More sweetness is left on the tip of the tongue and thankfully less sourness.

Cloud production is also very rich and dense but less throaty than the OG Vanilla Custard.

The vape is smooth on the inhale and exhale with just a touch of creaminess to move the profile along.

This is a mellow, subtle flavour but is somewhat lacking in the custard department.

Said content would have lifted this one to that of a true dessert vape, improving the interest level.

The Custard Company – Banana

The Custard Company - Banana

The Custard Company Says:

This sh!t is BANANAS! A new addition to the Custard Company’s E liquid family, wearing our newest labels. You will love the sweet banana and creamy Custard combo – Don’t believe us? Try it for yourself.

I Say:

I can pick up a very minute amount of vanilla with the smell test coupled with a sweet half ripe banana.

The level of sweetness peaks during the taste test and the banana content seems to be well balanced.

It’s not until vaping that this one crashes and burns, unfortunately.

There’s absolutely no depth to the chosen fruit which is odd because there’s also nothing synthetic or false.

Yes there’s an element of custard thrown in but the whole mix is just too weak to have any lasting appeal.

To make matters worse, there’s a very off putting and funky aroma once the exhale dies down.

It lingers at the back of the nose – very intrusive to be honest and reminding me of pencil lead.

Whether that’s the direct result of insufficient cream levels? It’s a possibility.

It’s almost as if Banana Custard has been diluted, at times very “watery” as a vape.

Yeah, I’m afraid this one really does crash and burn for me.

Final Review Verdict

It looks like the vanilla custard flavour profile is still available as a pack of 3 x 10ml bottles from the manufacturers website, and in my opinion it’s by far the best of the three.

Each of the Custard Company e-liquid profiles took around thirty minutes to develop its true flavour potential using my set up of choice.

Hopefully that won’t be the case when using stock coils with sub ohm tanks.

3.7V gave the right amount of warmth for these dessert profiles to work in my case.

The OG Custard stole the show without doubt, there really wasn’t much to fault.

The rhubarb profile did take me back five or six years which was the last time I experimented with the profile.

Yet nothing has been done to improve upon it, it sorely lacked any of the dessert ingredient I was looking for, very little custard, very little cream.

Bad Banana – But Kind To Coils!

Unfortunately things went from bad to worse with the banana custard.

There simply wasn’t enough bite to the flavour, nothing to latch onto in order to keep coming back, very little sweetness, very little fruit.

Despite the issues encountered with these juices, they were incredibly coil friendly.

No gunking up, no caramelisation and even the cotton held a nice healthy white colour days into each test.

Full marks as far as that’s concerned and great news for those purchasing expensive stock sub ohm tank coils, as it looks like their lifespan will be improved.

So have you vaped on the Custard Company e-liquid range?

If so how did you find them?

Let me know in the comments below!

OG Vanilla Custard
Rhubarb Custard
Banana Custard
Neil Cozens
My name is Neil and I've been married to my wife, Kerri, for 21 years. I have been smoke free since 2014 thanks to being introduced to a CE4 clearomiser by a work colleague. In 2015 I started a Facebook group encouraging members to help others make the switch, sharing thoughts and opinions while acknowledging all the hard work that goes into running a vape shop and the guidance those folks give. There are so many positives to vaping and absolutely none to smoking. It's a message I continue to spread. Long Live Vaping. Live Longer Vaping.


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